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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? Some even made memes.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Instead of only posting promotional videos and memes, this beauty brand enriches its content strategy with educational videos. Source: linkedin.com 3.

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4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Buffer Social

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Does your audience prefer videos or memes? For example, earlier this year we released our 2021 State of Remote Work , which we created by surveying customers and potential customers.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

To showcase its brand, Nike frequently collaborates with athletes who symbolize those values. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. Consider if it’s time to break up with your biannual brand survey and devise a new game plan.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.”

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. They always focus on a message, funny meme, or engaging challenge. Statistics show that 66% of all TikTok users are under the age of 30. How Can Brands Use TikTok?

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Collaboration is the best ticket to success. Even when it’s collaborative, an advocacy program will need someone to oversee it. This collaboration has made it possible to provide more post-ready content.

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