Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. posts created in real-time, using a collaborative process.

Content 104

Content Marketing Screencast Tumblr 104

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Collaboration 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

ProBlogger

JANUARY 20, 2015

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. Pitch Perfect Subject Lines.

Publishing 20

Publishing Content BuzzStream Syndication 20

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Collaboration. Looking for possible supplier of marketing collateral. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. Buyers Guide. Web Events.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. collaboration. So far, so good!

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Strategy 130

Strategy Content How To Survey 130

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Collaboration. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. Webcasts |. Podcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. White Papers. Collaboration for the Campus Enterprise. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Services.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Buzz Marketing for Technology

JULY 24, 2008

Why are scientific collaborations so difficult to sustain? Inspired by the vision of Wulf (1989, 1993) and others, researchers over the last 25 years have made a number of large-scale attempts to build computer-supported scientific collaboration environments, often called collaboratories (National Research Council, 1993). Introduction.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. White Papers. Well-integrated groupware promotes effective communication, coordination and collaboration within an organization. Labor & Employment. Management. Operations. > See All.

Applications 100

Applications Software Diagrams Real Estate 100

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Writing White Papers to Establish Your Expertise by Prof KRG.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Types 60

Types Content Diagrams Posterous 60