Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

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Strategy Press Release How To Collaboration 130

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

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Template Templates Social Media Tips 134

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. Why you need a social media campaign template. Only 29% of marketers use social data to assess campaign performance.

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Template Templates Campaign Social Media 129

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. Oh you like strategy?

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Strategy How To Marketing Template 145

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. At Sprout, we use a video production template to help us scale our content. The template allows us to keep our process consistent and effective, even when we work with multiple contributors and on different channels.

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Template Templates Social Media Video 98

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Personal brands.

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Template Templates Social Media UGC 145

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Published on.

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Tools Strategy Video Library 123

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. What are templates on TikTok? A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content.

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Template Templates Vimeo Cost 102

Hootsuite

JUNE 29, 2023

Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. Content creators and marketers love style guides. You can also skip right to our template !

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Guidelines Template Templates Social Media 78

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Templates and tools. Data reports.

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Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

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Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Then, download our social media resume template to put these tips into action. Highlight strategy by numbers—for example, did you streamline the number of times your company posted on social daily? Download the template.

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Template Templates Data Social Media 107

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

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Resources Telecommunications Collaboration Project 103

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

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Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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Social Media Management Social Media Education Collaboration 147

Pam Moore

FEBRUARY 23, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

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Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Create tailored pitch templates, media lists, and outreach strategies for my target audience.

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Strategy Press Release Startup Reputation 74

Later

APRIL 5, 2019

In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! . To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below.

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Template Templates Influencer How To 78

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

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Strategy Video Marketing Training 78

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You need to know which content strategy gives you the results you’re looking for.

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Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. It’s not enough to simply have a brilliant strategy. They skip important information gathering and problem agreements before they start collaborating on solutions.

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Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

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Marketing Authentication Template Templates 102

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

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Social Media Template Templates Marketing 78

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Lead generation.

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Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. And identify posts that don’t resonate as much with your audience so you can remove them from your strategy. 12 Facebook publishing tools for your brand Looking to improve efficiency, reporting and collaboration amongst your team?

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Publishing Tools Brands Facebook 98

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Media monitoring.

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Curation Social Media Management Tools Social Media 75

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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