Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 98

Influencer Brands Collaboration Authentication 98

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. The reality?

Reputation 93

Reputation Sentiment Analysis Notification 93

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging.

Tools 79

Tools HootSuite Team Social Media 79

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

JANUARY 11, 2024

This aligns with a customer experience strategy that results in long-term loyalty. This includes sentiment analysis, unsatisfactory responses and your top reps. Track the performance of your service team and strategy Consider how software can align your business’ customer experience with concrete KPIs.

Software 82

Software Tools Knowledge Base Hubspot 82

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Key features: Custom feeds. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 111

Strategy How To Hashtag Team 111

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Inbox Rules and Chatbots.

Features 97

Features Brands Library Team 97

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. Agorapulse.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Understanding customer sentiment. Communication.

Data 113

Data Marketing How To Collaboration 113

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

FEBRUARY 13, 2020

They then craft a strategy that will resonate. Slack is a workplace communication and collaboration platform that appeals to companies large and small. Square offers plenty of appealing features, like competitive rates, but rather than touting their products and services, Square puts the focus of their content on the customers.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JULY 20, 2023

Like every free tool out there, Google Alerts lack loads of intuitive features. One of the main reasons to explore Google Alerts alternatives is to gain access to more advanced features. Although Google Alerts is a fairly-easy tool, it doesn’t offer some of the more advanced features. However, is this totally dependable?

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Data 92

Data Sentiment API Analysis 92

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Choose an influencer marketing software that fits your budget while giving you the features you need. Does the tool have all the features you need? Key features. Key features. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

NOVEMBER 10, 2020

To prepare an effective report, start by featuring the channels and metrics that matter to your brand. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Pricing: Free plan with limited features and paid plans for $69 per month.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

SEPTEMBER 12, 2023

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Convince & Convert

NOVEMBER 16, 2023

Additionally, not adequately educating users on the rebrand’s significance led to a disconnect, which could have been eased with a stronger communication strategy. A more gradual introduction would have eased users into the new branding and features. Sunny’s critique pointed out these missing elements in X’s approach.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. This also allows you to make more informed decisions regarding future content strategies.

Template 136

Template Templates Social Media Tips 136

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

Team 106

Team Hubspot Marketing SMS 106