Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. Francis Bourgeois is a great example.

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Campaign Brands Influencer Collaboration 304

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

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Resources Telecommunications Collaboration Project 97

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

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Social Media Strategy B2B Collaboration 62

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any.

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Trends Influencer Strategy Hashtag 143

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. If marketing is a megaphone, sales is a microphone.

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Marketing Upcoming Energy Team 110

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 107

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

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ROI Social Media Marketing Curation 62

Buffer Social

OCTOBER 5, 2023

In this article, we dive into Phill's tips and strategies that can help you grow an engaged audience from scratch. Developing content strategies to stay consistent and keep his audience engaged The most effective strategy Phill mentioned is cross-promotion within the podcasting community.

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Collaboration Skills Communities Authentication 91

agora pulse

FEBRUARY 11, 2021

People are figuring out all the ins and outs of Clubhouse and developing strong business usage strategies. Some rooms are business- and marketing-based, but you’ll also find motivational rooms and special event rooms in which a big name person will come in and be interviewed. Collaborations. Collaborations.

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Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Episode Highlights.

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Training Marketing Consultant Template 78

Buffer Social

OCTOBER 12, 2023

In pursuit of an alternative that would rejuvenate her without the jittery anxiety and fake energy, she discovered the world of tea—but struggled to find herbal options that excited her. What specific strategies or marketing techniques did you employ to attract your first customers or clients?

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Small Business Cost Class Discount 94

agora pulse

NOVEMBER 11, 2020

If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing. Cold calling isn’t one of the most effective strategies anymore. Don’t Act Like a Cold Caller. Offer a Freebie.

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Influencer Instagram Tips Collaboration 132

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

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B2B Brands LinkedIn Influencer 220

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

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Publishing Social Media Film B2B 84

Buffer Social

MAY 24, 2023

While I enjoyed the book, I wanted a space to hear that same energy from women. Read on to learn some of the strategies that helped me quickly grow an audience and make money from my work. We also collaborate with each guest to leverage their audience for promoting their episode and growing our reach.

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Project Startup Collaboration Communities 76

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach. Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

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Review Marketing Metrics Meeting 187

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. Building your content strategy.

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Campaign Content How To Influencer 100

Keyhole.co

JULY 11, 2023

Hashtag campaigns are marketing strategies. It can save a lot of time and energy for dropshippers. Therefore, dropshippers are able to focus on marketing, customer service, and growing their online presence. Instagram hashtag campaigns are an essential marketing strategy for dropshippers to grow their business.

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Hashtag Campaign Instagram How To 52

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

NOVEMBER 29, 2022

That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. But as… Posted by Grove Collaborative on Friday, November 18, 2022. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season.

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Examples CSR Airlines Collaboration 93

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. And don’t forget about social listening. What kind of content are you more comfortable creating?

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Features Social Media Curation Geotagging 96

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization.

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Policies Social Media Guidelines Sentiment 146

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Meet the team. Day-in-the-life vlog.

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YouTube Video Authentication Education 123

Pam Moore

APRIL 16, 2019

However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. The Midwest Digital Marketing Conference (MDMC) can teach us a lot about running and event. The best part is tickets are affordable so that everyone can attend, and bring their entire marketing team so they can maximize the value.

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Conference Eventful Organization Small Business 105

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Pam Moore

MARCH 17, 2017

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Why collaboration is key and you must avoid working in a bubble. Episode Highlights.

Social Media 167

Social Media Tips Training Buy 167

Proactive Report

FEBRUARY 19, 2011

The 10 Laws of Social Media Marketing: Entrepreneur.com. It’s vital that you understand social media marketing fundamentals. Read the article>> Social Media Strategy Learning Curve and Framework : Social Media Explorer. Read the article>> Social Media Melding: GigaOm. But is that the right move?

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Social Media Strategy Energy Collaboration 68

agora pulse

SEPTEMBER 22, 2020

So, say you’re a start-up social media agency that wants to drive free-trial sign-ups, an HR rep promoting company culture and brand, or an internal comms pro at a multinational company needing a way to get information to employees quickly … Video should be a key component of your content strategy. Here’s proof: Engagement.

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Video Social Media Management Small Business Template 116

Sprout Social

APRIL 28, 2020

Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. In addition to craving more influence, social marketers also struggle to secure the budget and resources they need.

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Report Social Media Social Media Management Project 117

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Collaborations. The marketing budget of most brands increased following COVID-19. of their total budgets on marketing, the figure was only 8.1%

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Social Media Management Social Media Trends Meme 183

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Collaboration.

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Social CRM Review Overview Energy 260