Sprout Social

JANUARY 3, 2023

A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. How customers interact with the company’s content, products or services.

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Collaboration Social Media Team Sentiment 121

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example.

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Team Examples Marketing Training 112

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Social Media Tips Marketing UGC 225

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. Let’s dive in.

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Examples CSR Airlines Collaboration 96

Sprout Social

MARCH 21, 2022

Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

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Examples Instagram How To Curation 102

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Identify inefficiencies.

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Examples Template Templates How To 103

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

The Realtime Report

APRIL 16, 2024

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web.

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Google Aggregator Authentication Collaboration 91

Buffer Social

JUNE 19, 2023

We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. As a result, we already have unwritten rules around AI in content.

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Team Content Project Collaboration 109

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. If your organization isn’t investing in the appropriate staff and technology resources to improve your response time, especially on questions and mentions on social channels, you are most likely losing customers.

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Brands Marketing Real Estate Collaboration 148

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

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Content Collaboration Project Template 81

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Francis Bourgeois is a great example. So far, our examples have focused on brands creating their own stories.

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Campaign Brands Influencer Collaboration 304

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans. How did the company do this? Knitters were often at the forefront of these complaints.

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Examples Brands Sentiment Reputation 59

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Here are some additional links to other Snapchat resources: Mashable: Guide to Snapchat.

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Collaboration Platform Class Proposal 100

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

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Social Media Marketing

JUNE 5, 2012

Whatever we choose to call it though, there's little question that we've entered into a "sharing economy," creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sharing, to the greatest extent possible, to get the word out about their products, services, programs, and promotions.

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Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. And that takes collaboration with the pretzel-making pros.

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Video Film Content How To 93

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. content types you serve your customers. Once you’re done, multiple departments can use the map as a guide for future content creation, to inform your social customer care strategy and improve messaging across every touchpoint. Identifies content gaps. Set your goals.

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Examples Template Templates How To 91

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

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Content Press Release Flickr Collaboration 237

Social Media Marketing

JANUARY 2, 2023

However, producing high-quality video content while working remotely can present its challenges. Use these tools to assign tasks, track progress, and collaborate with team members. It allows team members to have face-to-face meetings and collaborate in real-time, even when physically separated.

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Team Products Video Tips 147

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

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Campaign Content How To Influencer 104

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

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Content How To Influencer Reputation 59

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Wasted resources When sales and marketing teams operate independently, resources like time, materials and budget may go to waste. B2B brands are improving revenue through smarketing.

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Collaboration Marketing Team Hubspot 76

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. Take Pipedrive, for example. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic.

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Influencer Marketing Collaboration ROI 106

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Take the Instagram algorithm as an example. “It

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Team How To Social Media Management Trends 187

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Drive sales and revenue.

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Campaign Engagement Marketing Hashtag 137

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative). more engaging than long-form videos.

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Types Instagram Brands Collaboration 118

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

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Team Marketing Collaboration Hubspot 118

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Case studies. No surprises here!

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Data Marketing How To Collaboration 116

Sprout Social

FEBRUARY 5, 2024

“Cultural conversations exist beyond the realms of 30 or 31 days so it doesn’t make sense to only create content or launch campaigns around those months when you can talk about these cultures year round. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

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Pam Moore

APRIL 7, 2024

Lead by Example : As leaders, it's our responsibility to set the tone. Offer training sessions, workshops, and resources to demystify AI and empower them to explore its potential. Collaborate with them to gain insights, guidance, and support as you navigate the digital landscape together. 🤝 7. Don't wait!

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Team Training Resources Collaboration 78

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. Here are some examples: To nurture an online community. If you nail this step, your followers will better associate your content with your brand.

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Small Business Instagram Platform How To 202

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

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Marketing Survey Skills How To 62

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing. Few marketers used AI for lead scoring (23%) and social media listening (7%).

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Research Strategy Influencer Survey 140

Social Media Strategies Summit

SEPTEMBER 18, 2023

Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Create quality content Okay, we know that’s easier said than done. Think about what you would want to see, and let that guide your content strategy.

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Social Media Tips HootSuite Marketing 121