Social Media Strategies Summit

NOVEMBER 30, 2020

Users spend, on average, 28 minutes on the platform. businesses will be on the platform by the end of the year. As a digital marketer, you want to benefit from everything this platform has much to offer. There are several ways you can utilize this platform to boost engagement and pump up sales. 500 million. There’s more.

Products 163

Products Instagram Brands How To 163

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Don't wait!

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 244

Advertising Social Media Strategy Authentication 244

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About B2B Marketing. About Zapnito.

Press Release 78

Press Release B2B Communities Marketing 78

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. What social media shopping does for brands.

Platform 101

Platform Tips Buy Instagram 101

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They don’t want to simply collaborate with any brand. They aren’t loyal to brands.

Industry 93

Industry Influencer Trends Marketing 93

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. Product showcases, reviews and recommendations. What is TikTok, anyway?

Platform 115

Platform Instagram Video Meme 115

Buffer Social

JUNE 29, 2023

Now, Stew’s creative and technical knowledge have combined and evolved into a writing product that is a true content partner. Courses or free resources on effectively using social media platforms can provide crucial insights for creators looking to broaden their reach.

Collaboration 93

Collaboration Content How To Loyalty 93

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 96

Influencer Instagram Brands Fashion 96

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Influencer 295

Influencer Brands Policies Privacy 295

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

Examples 120

Examples Influencer Campaign Marketing 120

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Explore this verification process to boost your brand's credibility on Meta platforms. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms.

Influencer 99

Influencer Marketing Collaboration ROI 99

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

Communities 113

Communities ROI Team Social Media Management 113

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Having consistent branding and product identity Chanel is so iconic that whenever we hear ‘No.

Fashion 52

Fashion Platform Engagement Social Media 52

Buffer Social

OCTOBER 23, 2023

With a phone and the Internet, you can start growing a platform for yourself.   This is as true for YouTube Shorts as for any other platform. But the path to virality, meaningful growth, and monetization is paved with unclear instructions and ever-changing platforms. Use it to tease upcoming content or collaborations.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees. Showcase your products or services Use carousels to showcase your products or services in a visually appealing way. For example, you could create a carousel demonstrating how your product solves a specific problem for your target audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. They’re on the platforms.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 61

Influencer Instagram Brands Fashion 61

Buffer Social

OCTOBER 5, 2023

Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast called Nudge – and has since built an engaged community around his content. It took time, but the community I've built is engaged and genuinely interested in what I have to offer," he shares. . "You

Collaboration 91

Collaboration Skills Communities Authentication 91

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . How can we improve our products? .

Communities 60

Communities Instagram Small Business Hosting 60

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. Social media posts. Data reports.

Strategy 127

Strategy Content Curation Press Release 127

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 104

Social Media Authentication Communities Campaign 104

Buffer Social

JULY 18, 2023

When customers feel valued and connected to your brand, they are more likely to recommend your products or services to others. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. Share their content or collaborate on projects to let them know you support their business.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about. million followers on Instagram.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 93

Metrics Influencer Marketing Survey 93