Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

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Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Brands How To Authentication Collaboration 115

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show?

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Social Media Hashtag Sports Compete 180

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” When consumers post about a brand on social media, they can influence their followers’ buying decisions.

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UGC Content Case Study Influencer 71

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

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Activities Social Media Mobile Geotagging 141

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. This strategy today just won’t work.

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Data Conversation Case Study How To 60

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. . Hashtag Challenge: $150,000 for six days. . Most businesses, no matter what their size, can afford social media advertising through Facebook , Instagram , Pinterest , and Snapchat.

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Advertising Marketing Campaign Hashtag 141

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages .

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UGC Marketing Mobile Review 52

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. The video is supported by website and social media content using the hashtag #lovefreebies.

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Retail Loyalty How To Newsletter 60

The Realtime Report

NOVEMBER 15, 2012

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”

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Instagram Fashion Hashtag Brands 172

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Let Consumers Know You’re Closed. All the cool kids are doing it! Best @Snapchat filter ever!

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Content How To Tumblr UGC 60

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. Let’s dive in! In Sales… For Free!

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Instagram Strategy Tips How To 75

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #1: Be Original with Your UGC. View this post on Instagram. ?ƒ????

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UGC Content Instagram Hashtag 60

Convince & Convert

AUGUST 21, 2015

As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? A great example comes from Capital One, which recently credited Instagram for increasing its ad recall by 16 percent.

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Instagram Brands How To Campaign 60

agora pulse

MARCH 1, 2021

If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. If you have, you have entered your email address, clicked ‘’sign me up,” and started to receive a juicy, monthly newsletter filled with “the hottest posts and latest social media news,” right?

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How To Hashtag LinkedIn Newsletter 174

Later

MARCH 29, 2020

How do you market your business on social media during Covid-19? But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services.

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Social Media How To Instagram Influencer 110

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. Create a Social Lead Gathering Campaign. Be a Problem Solver.

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Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. Create a Social Lead Gathering Campaign. Be a Problem Solver.

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Hashtag Influencer Trends Industry 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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Video Tips Statistics Vimeo 100

Viper Chill

JANUARY 27, 2016

” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. I had focused on the German version of their operations but noticed “they’re also running a.co.uk version and even a.pl version of their site.”

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Case Study Study Startup How To 20

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

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Social Media Tips Guidelines Hashtag 145

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

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Insurance Journal Research Hashtag 115

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. .” Specialization: Retail Advertising + Ecommerce + Strategy. Get all your team members to follow this hashtag.

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Adwords CPC Marketing Retail 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

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Statistics Social Media B2B Journal 226

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! The Humans of New York Facebook Page is a great case study for this.

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Social Media Hashtag Curation Instagram 111

Writtent Blog

AUGUST 14, 2013

Online clothing retailer BetaBrand has gained significant accolades and $8 million in Venture Capitol funding for their off beat, fascinating content marketing strategy. Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. Be Distinct. Report Breaking News.

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Engagement Statistics Study Case Study 103