Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You are indeed the perfect case study. You are indeed the perfect case study. Social Media is Inexpensive False. Social Media is Fast False. Bravo, man.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. We are a good example of a media outsider coming in with some fresh thought and making a splash. I really appreciate you embracing the concept that not pretending to have all the answers is an agency strength, not a deficit.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media B2B Company Consultant 132

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 168

Social Media Strategy Consultant Conference 168

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Darren suggests having a memorable design, trying your hand at being a character (e.g.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 1, 2010

It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Techipedia: Tamar Weinberg

JULY 29, 2010

The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. Once you do open a business you have to build a reputation. ’ How right he was! Most people begin with minnows and work themselves up to the whales.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. Reply Tamar Weinberg February 16, 2010 at 1:01 pm Yup, you’re the perfect example for this, Michael. Let me use a good example that’s relevant to me: Facebook. Reply Tamar Weinberg February 16, 2010 at 12:58 pm Ken, very good point!

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Techipedia: Tamar Weinberg

APRIL 1, 2010

Create your own marketing system I recommend that people take a portion of their day to learn as much as they can about what people are saying about them, as well as review competitor and partner activities, and peruse industry trends and case studies. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

JULY 9, 2010

I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. The words “transparency and authenticity&# and this great example speak volumes. link] Mari Smith Love it!!! Thanks, Paula!

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. If only companies everywhere could learn from this example.

Social Media 133

Social Media Strategy Airlines Types 133

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting. They failed to discover how a top-selling $1.00

Social Media 120

Social Media Strategy Mobile Consultant 120