Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&# It's true.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Sounds like a great case study.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. I'd love to see a case study on this. And when you stick 100% to the Big 4, you miss those opportunities.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. It had the residents buzzing, created a “have to live there&# by those outside the community. I really don’t think you can “build community&#. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. There's SOOOO many case studies and results out there to see what's already been done. link] Sadie Harris Are You Suffering From Premature Calculation? shining through.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your #ContentMarketing Strategy [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. This post didn’t seem to fit with your ethos, but it did prompt me to buy “the new community rules&# on kindle. On maybe my first or second day in my job as a community manager, I sent you an email and you actually offered to call me!

Products 267

Products Consultant Price Social Media 267

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It really brings this stuff to life.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JULY 9, 2010

Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Online is always great, but it will never replace real life experiences. Im Jay Baer.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

APRIL 27, 2010

link] Joe Buhler RT @jaybaer: Information As Theater – The Power of Humanized Description [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Who knows, maybe some of us win the airline crew lottery and have Randy on board od a future flight to make it memorable. Im Jay Baer.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 20, 2010

Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 119

Social Media Strategy Mobile Consultant 119