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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers.

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The complete guide to create your employee advocacy content strategy

Sprout Social

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Case studies.

Strategy 131
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8 marketing campaign ideas that customers will engage with

Sprout Social

Event attendance. Assemble your campaign collaborators. But you’re likely going to need to outsource some of the legwork to outside collaborators, such as: Email, social media and SEO experts. Either way, connect with these collaborators ASAP so you can align your schedules and get moving. Sales and revenue figures.

Campaign 137
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Top 10 Digital Marketing Conferences of 2018 (Part 1)

Pixlee

With sessions that include case studies, workshops and collaborative sessions that focus on real challenges and future technology innovations, and one-to-one meetings with industry peers, the summit provides a wealth of insight. Las Vegas, NV. Digiday AI Marketing Summit. April 11-13. Santa Barbara, CA. DigiMarCon East.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration. Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78
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247: How to Create a Blog on a Topic You’re Not an Expert In

ProBlogger

Case studies. Curated content. My name’s Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks, and courses all designed to help you to grow an amazing blog that changes the world in some way, but also hopefully, is profitable for you. Interviews.

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10 Things to Look for in a Content Creation Studio

Oktopost

94% of marketers report that curated, personalized content increases sales. The case studies and testimonials they provide are something to start with. This will make it much easier to collaborate with them on complex projects and feel confident in the work that they’re doing.

Content 62