Mindjumpers

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The New Feature ‘Connections’ on Facebook Helps in Better Ad Targeting

Mindjumpers

It is now best to run a test campaign on connections before actually launching it. It provides a kind of survey for more targeted advertising. Here’s how : Run a wide and inclusive campaign ?Click Run a more targeted campaign, based on responder data. So it is best leeway into their and their friend’s demographics.

Features 173
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Here’s our guide on how to become the ultimate listener.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

This is also an effective way of analyzing the effectiveness of your campaigns. The State of Social Media Marketing– Annual Survey Report. Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network.

Analytics 239
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5 Popular Posts About Social Media

Mindjumpers

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social [.] In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe.

CSR 214
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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

ROI 244
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The Demographics of Twitter Users [Study]

Mindjumpers

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264
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Content Marketing on Chinese Micro Blogs

Mindjumpers

In China, 85% of companies have official micro blog profiles according to a survey conducted by PRNewswire in the period from January to August 2012. The campaign reached an estimated 50 million users in China. Content marketing on micro blogs. For most brands, Sina Weibo is the most important channel to consider.

Content 208