Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). New Softwares & Tools for Content ROI Calculation.

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Trends Content Marketing Curation 95

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

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Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

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Social Media ROI Newsletter Campaign 113

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Remember measuring ROI.

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ROI How To Marketing Proposal 219

Diva Marketing Blog

FEBRUARY 24, 2011

Jamie Turner : This is one of the few books out there that provides a step-by-step roadmap on how to set up a social media campaign so that it generates a return on investment. Nor can you have a successful social media campaign. For some people ROI translates only to sales dollars. I’m definitely in the ROI camp.

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Social Media ROI How To Cost 75

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. How to Measure the Return On a Social Media Campaign.

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ROI Social Media Metrics Survey 244

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

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Social Media B2B Marketing SEO 245

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. And, setting up a marketing campaign on Microsoft Ads is just as easy (if not easier) as setting up a Google Ads campaign.

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Microsoft CPC Campaign HootSuite 145

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The ads show how Tattoodo uses different video lengths and styles for different campaigns. The ad points to a dedicated landing page for this campaign. What’s great about this ad.

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Examples Campaign Facebook UGC 112

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy. INSERT POST].

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Marketing Upcoming HootSuite Campaign 90

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

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Social Media Strategy Consultant Web 2.0 151

Pam Moore

DECEMBER 11, 2016

53% of email are opened on mobile devices (campaign monitor). Create once, use many (= increased ROI). Leveraging content you already have to increase business results and ROI. Content Marketing ROI: Leverage Content You Already Have (episode 30). 8 Steps to Develop a Social Business Plan and Strategy (white paper).

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Template Templates Content NewsCred 167

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. These are exciting times at Bulb HQ! into their friends' news feeds) and not the brand's wall.

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Consultant Metrics Social Media Social CRM 123

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Track your campaign like a case study. Report positive and negative outcomes of the campaign. Game Changing Tactics & Prodigal ROI.” Pick the right time of the day and week to post (e.g.

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Conference Social Media SEO Marketing 196

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments. Is content marketing important? Benefits of content marketing.

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Content Marketing Reputation Case Study 234

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. Imagine a campaign that delivered content across your browser, television, and Google Glass. How do you measure the ROI of your big content initiatives? Follow him on Twitter and Google+.

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Strategy BuzzStream Content Brands 152

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Curious about the power of landing pages in marketing campaigns? — 10. Marketing in a Digital World.

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Class Skills Social Media Marketing 40

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Having a well-planned workflow and content calendar goes a long way in making your content marketing efforts ROI-positive. For example, it may be part of a planned advertising campaign. Subscription-based newsletters . Self-tests and calculators.

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Content B2B How To Types 169

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

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B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. There is no real correlation between that and ROI. Did it come from a specific campaign? Daniel: Yeah.

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Social Media ROI B2B Metrics 60

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. deliver poor ROIs for content advertising. Photo Credit: Gorilla Suit.

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BuzzStream Content Metadata Reddit 152

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends.

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B2B Trends Analysis Marketing 293

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. It has the highest conversion rate of all marketing channels, and it delivers the best ROI.

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Campaign Marketing Discount How To 98

Webbiquity SMM

APRIL 8, 2014

Amanda DiSilvestro provides an outstanding guide for those new to Facebook advertising, covering everything from the four different types of Facebook ads (and under what circumstances each option works best) and progressing through how to set up a Facebook ad, how to manage ads, and how to optimize campaigns once they are up and running.

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Facebook Marketing B2B Advertising 223

Sprout Social

MAY 10, 2023

Promote products and campaigns: Showcase your latest offerings and create buzzworthy campaigns on Twitter to capture your audience’s attention and drive conversions. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

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Twitter Hashtag Sentiment Trends 108

Webbiquity SMM

NOVEMBER 28, 2011

.” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.” a non-specialist) reports Laurie Sullivan.

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Statistics Research Social Media B2B 219