Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. During our influencer marketing efforts, we ran a total of 5 campaigns, not including the two quilt posts. In the end, our four campaigns were a huge success!
Techipedia: Tamar Weinberg
DECEMBER 18, 2012
But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. One that tracks ROI in today’s complicated media environment while also producing results?
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Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.
Techipedia: Tamar Weinberg
MARCH 20, 2012
Positive ROI is simple on the surface. If we spent $1 and made $2 in revenue, we’ve achieved positive ROI, right? Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Do you have enough cash ?
Techipedia: Tamar Weinberg
APRIL 25, 2013
By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. Remember that Search Retargeting is a separate tactic, and allows you to acquire truly new customers, unlike Site Retargeting.
Techipedia: Tamar Weinberg
MAY 1, 2012
Next time you do a campaign, also measure the end results and not only the clicks. If your conversion is low, test a campaign where you choose the max bid. You have to go in every day to start and stop your campaign. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser.
Techipedia: Tamar Weinberg
JANUARY 30, 2013
Instead of being focused on ROI for programs that may not even amount to anything, we can focus on real problems needing real solutions. I remember talking to one of my colleagues back in the day and asking him how he addresses his clients as it relates to fulfilling guarantees and promises within social media marketing campaigns.
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