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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. Love how easy it is to read and interpret.

Postrank 134
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The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Website stats. Banner ad stats. Email marketing stats.

Metrics 127
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. 2010 SEO Trends. Anchor text should be varied in your link building campaign, including capitalization changes and plurality. Best links are from trusted sites with proper anchor text.

ROI 114
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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 255
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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.