Campaign, Marketing, Postrank and SEO

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. Love how easy it is to read and interpret.

Postrank

Postrank Analytics Tools Klout

The 4 Marketing Metrics Mandates

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics

Metrics Postrank Klout Marketing

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools

Tools Adwords Marketing Class

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water.

ROI

ROI Social Media SEO Tips

Weekly Roundup: Rethinking Color

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing

Cause marketing Postrank Tourism Flickr

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Read All About It! Wanna Subscribe?

Postrank

Postrank ROI Tourism Blogroll

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media

Social Media Postrank Flickr Class

Measurement… Supplemented

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank

Postrank Campaign Tourism Social Media

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I know I always leave with notes on how to improve my own work. Read All About It! Wanna Subscribe?

Postrank

Postrank Tourism Blogroll WordPress

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

Postrank

Postrank Metrics Tourism WordPress

When #measurePR Became A Campfire

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank

Postrank Tourism Blogroll WordPress

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class

Class Campaign Klout Influencer

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class

Class WordPress Postrank Comments

How To Become A Public Relations Star

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Read All About It!

Class

Class How To Applications Course

44 Blogging Questions and Answers

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text. Answer: Good question.

Questions

Questions WordPress Postrank Blogger

Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. So knocking a little off my average article views, you’re probably looking at circa 10,000 page views targetted at the tech/marketing audience Blekko want to reach.

CPM

CPM Marketing Postrank NoFollow

Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class

Class Comments Transportation Twitter

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Class

Class Flickr WordPress Template

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Are you hoping to help along your SEO efforts? Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Make each post remarkable and SEO friendly. Blogging is at once a task master and a generous soul, so tap into the generous part before you get to know the task master.

Press Release

Press Release Technorati Klout Metrics

Fetching Friday – 22 Marketing Links

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Search Engines / SEO.

Marketing

Marketing Postrank eBook RSS

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] Just why do I love Amplify so?

Social Networking

Social Networking Class Comments Conversation

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon

Crimson Hexagon Sentiment Analysis Sample

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media

Social Media B2B Strategy Consultant

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions

Questions Social Media How To Postrank

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

Class

Class Policies Flickr Comments

What Is Your Good Name?

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Reputation

Reputation Postrank Class Tourism

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Here’s a clip.

Class

Class Education Metrics Creative Commons

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

JANUARY 27, 2011

they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

Class

Class Press Release Flickr Comments

Social Media Informer

Tool Tuesday: PostRank Analytics

The 4 Marketing Metrics Mandates

Trending Sources

Four Free Digital Marketing Tools for Non-Profits

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Weekly Roundup: Rethinking Color

MeasurePR: The BrandBuilder Edition

How Pink Panties Heralded India's Social Media Movement

Measurement… Supplemented

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Measuring Public Relations Outcomes With Seth Duncan

When #measurePR Became A Campfire

Snapping at Synapses: Why Digital Death Sucks

Weekly Roundup: Unsung Heroes

How To Become A Public Relations Star

44 Blogging Questions and Answers

Lessons to learn from Blekko and T-Shirt marketing

Veterans Day: A Granddaughter Remembers

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Successful Blogging for Small and Medium Businesses

Fetching Friday – 22 Marketing Links

7 Reasons To Add Amplify To Your Social Networks

How To Kill Relationships With A Slap In The Face

Automation in Public Relations Measurement: Yea/Nay?

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

What Is Your Good Name?

Sticky PR Measurement: Are We There Yet?

15 Reasons Your PR Pitches Suck

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