Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name. Read All About It! These fine folk did: Jan.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? Read All About It!

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. Read All About It!

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Class How To Applications Course 227

Waxing UnLyrical

JANUARY 25, 2011

These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. For the sake of one card seller, they might have lost their market dominance. Image: striatic via Flickr, CC 2.0

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Class Policies Flickr Comments 215

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. Read All About It! These fine folk did: Jan.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class 264

Class Comments Transportation Twitter 264

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Just why do I love Amplify so? as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 27, 2011

they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but [.] Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:50 pm [.] Read All About It! These fine folk did: Jan.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Exactly (and cool on the Livefyre BTW). Read All About It! These fine folk did: Jan.

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Class How To Health Care Comments 207

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 150

Social Media B2B Strategy Consultant 150