Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name. Read All About It!

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Reputation Postrank Class Tourism 183

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Read All About It!

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Class WordPress Postrank Comments 202

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? Read All About It!

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. Read All About It!

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Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

JANUARY 25, 2011

These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. Read All About It!

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Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

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Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. A list of directions conveys nothing about your personality and voice – how you think, convey ideas, and view the world. Steve Crescenzo observes this problem in corporate communications. Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 27, 2011

they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but [.] Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:50 pm [.] Read All About It!

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Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Just why do I love Amplify so? as "success." This was after Rohit, I & many others had railed about it. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Exactly (and cool on the Livefyre BTW). Read All About It!

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Class How To Health Care Comments 207