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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Click here to try reconnecting the live stream. | pts Settings. Read All About It!

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10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

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That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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Measurement… Supplemented

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So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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How Pink Panties Heralded India's Social Media Movement

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Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

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Measuring Public Relations Outcomes With Seth Duncan

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Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. pts Settings.

Postrank 193
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When #measurePR Became A Campfire

Waxing UnLyrical

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? Click here to try reconnecting the live stream. | pts Settings. Read All About It!

Postrank 146