Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Review social media analytics. Use a Service to Generate Your Social Media Reports. It takes time to build a robust social media report. Weekly Checklist.

Social Media 77

Social Media How To Hashtag Publishing 77

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

MAY 20, 2016

Since social content is constantly updating, establishing a system to check in frequently is key. Gain insights for your own brand by noting which competitor campaigns outperform others. Who is listed higher than you in Klout? Don’t Invest in Every Network Your Competitor Is On. Who outranks you in SEO? sproutchat.

How To 42

How To Klout Analysis Metrics 42

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. I have a report coming out on this very soon with Altimeter. Is that a sign of the times?

Klout 121

Klout Social Capital Influencer Social Graph 121

Diva Marketing Blog

NOVEMBER 16, 2011

I study social media programs by the thousands and I have to tell you, there are amazing examples and best practices out there. Social media is in a state of rapid maturation and that’s why I wrote The End of Business as Usual. The same is true for social media and individuals. It’s part leadership and part support.

Klout 78

Klout Social Media Social Networking Influencer 78

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. Social media takes time and energy. 3) Social media is about people.

Social Media 279

Social Media Klout YouTube Foursquare 279

ProBlogger

AUGUST 12, 2012

Pretty much every marketing push you make online should show up in your top sites list, so it’s a good place to look particularly for things you aren’t specifically tracking as campaigns in Analytics. Once you sign up, the site will notify you of any outages, and provide reports on monthly uptime percentages and so on.

RSS 42

RSS How To Blogger Analytics 42

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. Let the mediums talk to each other and make friends with one another.

comScore 156

comScore Review Klout Marketing 156

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop. What do I mean by that?

Campaign 101

Campaign Social Media Klout Tumblr 101

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

OCTOBER 8, 2013

A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, he blasts out a press release. influencer outreach community management ian greenleigh influence marketing social networking the social side door'

Influencer 145

Influencer How To Press Release Klout 145

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Application programming interface (API). Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

Someone, though, recognized the content and reported it to the original blogger who rallied his audience and successfully had this original blogger amend his document. The success of a social media marketing campaign strongly revolves around engagement. The thought process likely was that he wouldn’t get caught.

Social Media 251

Social Media Klout Influencer Feed 251

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. We all know that sharing our blog posts in social media is one of the best ways to promote it. Diversify your promotion campaigns and have a plan. Our most successful campaigns, like Engagement from Scratch !

Tips 168

Tips Influencer Blogger LinkedIn 168