Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 112

Influencer Tools Marketing Software 112

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Go beyond scheduling with Keyhole 5.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JANUARY 3, 2022

This information can then be used to shape everything from campaign creative to new product development. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 127

Review Brands How To Analysis 127

Unmetric

AUGUST 19, 2019

You can also benchmark your social media performance against competitors from your industry. . You can detect posts that garnered the most number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

JANUARY 19, 2021

Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization. Understanding brand health on social helps you understand: How consumers feel about your brand. This is where social listening comes into play.

Data 96

Data Sentiment API Analysis 96

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Give your social presence some personality.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Unmetric

SEPTEMBER 9, 2019

In the ever-changing social media landscape, the one constant is your competition. Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. What to look for in a competitor benchmarking tool for social media?

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JUNE 11, 2019

You can also benchmark your social media performance with competitors from the same industry. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Now, how cool is that? Reputology.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. It increases trust.

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Hashtags provide a tried and true method across nearly every social media platform.”. Industry or community-specific (example: #BookTok). How to use hashtags.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 109

Compete Analytics Consultant Analysis 109

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. While it’s not legal advice, our social media compliance is a good starting point.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

MARCH 13, 2019

Every interaction and engagement with your customers via social media is a valuable data point. Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Rather than treat social media like a time-sink, treat it as a place to gather business intelligence. The takeaway?

B2B 104

B2B How To Sentiment Reddit 104

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Analyze the sentiment surrounding your agency.

Social Media 110

Social Media Strategy Case Study RFP 110

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. This real-time gauge can serve as a trigger point for rethinking your social strategy. Every major social network has options to reshare content someone else has published.

How To 124

How To Social Media Management Metrics Team 124

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52