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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. How much awareness has been raised? Here are the numbers: It launched March 1, 2015.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. Use social to protect human connection, including an increased use of Facebook Groups, social video (especially on TikTok) livestreaming, and 1:1 messaging.

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

This is when you pay to publish an item, usually an article but it could easily be a video, infographic or photograph. It’s a strategy that Thornley Fallis uses to good effect in many campaigns. This usually takes the form of pay- per- click ads on popular social networks. Additionally, it includes ‘native advertising’, or advertorial.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Benefits of social media analytics in healthcare Save time by doing more of what works—and less of what doesn’t Social media analytics allows healthcare organizations to track the performance of their social media campaigns and identify what content resonates with their target audience. SAMURAI BLUE it’s time to #BringTheMoves !

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Gave me goose bumps.