| |  Campaign + Health Care | 31 articles |
| Page 1 of 1 | Previous | Next | GET SOCIAL PR MARCH 17, 2011 Four Kinds of Public Relations News Releases There are four basic news release for any public relations campaign strategy, and depending on the campaign, you may need to use any combination of these. Incidentally, the news release is the basic tool of any campaign strategy, and some public relations campaigns can be conducted entirely with news releases. Say your insurance company has devised a new type of policy compliant with new health care reform guidelines, a news release would tell the general public about the new program and spur new business. The Backgrounder. The Feature. The Follow-up. | WAXING UNLYRICAL JANUARY 7, 2011  How To Kill Relationships With A Slap In The Face Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. don’t care how famous you are. Right. | | | | | |
| CABRAHAM.COM OCTOBER 31, 2010 Long-Tail Blogger Outreach Campaign Nuts & Bolts Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Originally posted on Agencyside.net ,part 2 of 3. We identify bloggers who may have a smaller audience but are authenticand have readers who value their opinions. This is not to say that we don’t ever do A-list outreach. We do. We do not let our lists and universes of blogs ever go stale. | JUGNOO JULY 9, 2012  Big Data Creates Win/Win for Businesses and Consumers Hospitals and general patient care information has been traditionally gathered and stored manually, in files. McKinsey Global report released last year indicated that “effective and creative use of big data could create $300 billion in value for the US healthcare system.Two thirds of that would be in reducing US health care expenditure”. How do these data sets become so large? | SPIN SUCKS AUGUST 2, 2011  Seven Ways to Change the Perception of PR The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. You get the picture. | WWW.MCKINSEYQUARTERLY.COM FEBRUARY 22, 2009 Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? tools. | | | | | | | |
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PAMORAMA | WEDNESDAY, DECEMBER 16, 2009 40 Social Media Blogs You Should Be Reading
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. She founded Blonde 2.0 Blonde 2.0′s great stuff. MORE >> -
DAVE FLEET | THURSDAY, APRIL 5, 2012 I Am Terrific! A Lesson in StoryBranding
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. The following is a guest post by Jim Signorelli. Let me know what you think. MORE >> -
INBLURBS | MONDAY, JULY 16, 2012  Eloqua Announces Chatter Integration
The marketer in this scenario needed a subject matter expert to review a health-related email before sending it to a customer segment, so he typed “?Health” Health” in the search field. Chatter responded with the profiles of individuals who previously worked with health-related campaigns, including the qualifications and success they had (such as “completed 36 email campaigns with that keyword” or “has the highest email open success rate for that term”). The Health Care Campaign has achieved a 15% better than average open rate.” MORE >> -
MOBILEGROOVE | TUESDAY, JANUARY 4, 2011  Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation
We’ve already seen the tremendous (and measurable) impact when you pair wicked cool advertising and marketing campaigns with mobile codes. Specifically, my mobile beat will include Mobile Giving on Wednesdays (ways mobile is used to do good – literally) and Mobile Health on Thursdays (ways mobile is harness to improve health care globally). Was that a 2D mobile barcode near a prescription pill bottle I saw during the IBM ad that was broadcast on New Year’s Day during the Rose Bowl? This simple commercial has huge repercussions for mobile. alone !) MORE >> -
MOBILEGROOVE | FRIDAY, APRIL 8, 2011 Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data
Google says mobile-only campaigns generate significantly higher click-through rates (CTR). Specifically, advertisers who break out mobile campaigns see CTR rise — on the average — 11.5 If you are a hybrid electric or electronics brand, then Apple recommends you address users with high household income who also like alternative music and health- care and fitness apps. Is a consumer’s mobile search more valuable to an advertiser than an online query? The stats say yes, particularly in view of the growth in local mobile search. percent, according to Google. MORE >> -
- Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, NOVEMBER 12, 2011
- An Intelligent Approach to Influence Measurement PAUL GILLIN | MONDAY, AUGUST 6, 2012
- What Motivates Readers to Share? PROBLOGGER | THURSDAY, JANUARY 12, 2012
- Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010
- The Key to Social Media Success is Just 2 Letters | Integrated. CONVINCE & CONVERT | WEDNESDAY, APRIL 14, 2010
- 5 Ways to Add Mobile Mojo to Your Marketing Mix ENGAGE | MONDAY, APRIL 9, 2012
- We Just Can’t Live Like This Anymore GEOFF LIVINGSTON | MONDAY, MAY 31, 2010
- Podcast: Industry Interview with Georgia Foley-STAFDA Market TRADESMEN INSIGHTS | WEDNESDAY, JUNE 30, 2010
- Content Is No Longer King: Curation Is King WWW.BUSINESSINSIDER.COM | WEDNESDAY, SEPTEMBER 22, 2010
- A Battle of Two Blogs: Obama v. Romney PROBLOGGER | MONDAY, OCTOBER 8, 2012
- The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need. SOCIAL MEDIA STRATEGERY | SUNDAY, MARCH 7, 2010
- 7 Social Media Roles You Haven't Considered | Brass Tack Thinking BRASS TACK THINKING | THURSDAY, JANUARY 14, 2010
- Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
- The Promise: President Obama Year One [Book Review] JUSTIN LEVY | WEDNESDAY, JUNE 23, 2010
- Social Pros Podcast – Super Bowl Social Media Command Center CONVINCE & CONVERT | THURSDAY, FEBRUARY 2, 2012
- Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation MOBILEGROOVE | TUESDAY, JANUARY 4, 2011
- Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data MOBILEGROOVE | FRIDAY, APRIL 8, 2011
- Crowds predict better than professionals: Google predicts the next flu TRENDS SPOTTING | MONDAY, DECEMBER 15, 2008
- Mobilising people in social media: the #welovethenhs debate FRESHNETWORKS | THURSDAY, AUGUST 13, 2009
- 50 Habits of a Highly Effective Blogger " EdithYeung.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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