An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .
Health Care Needs Digital Marketing
Small Business Mavericks
MAY 11, 2015
For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online. ” – John Weston. How much awareness has been raised? Here are the numbers: It launched March 1, 2015.
How To Kill Relationships With A Slap In The Face
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Im very, very careful about verbal agreements.
Long-Tail Blogger Outreach Campaign Nuts & Bolts
OCTOBER 31, 2010
Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Originally posted on Agencyside.net ,part 2 of 3. We identify bloggers who may have a smaller audience but are authenticand have readers who value their opinions. This is not to say that we don’t ever do A-list outreach. We do. Short and sweet. We need to have them at hello.
Obamacare And Social Media: 5 Must-Reads
OCTOBER 9, 2013
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.
Persuasive Communication: Do You Know How to Beat Bias?
JUNE 4, 2015
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? There is a whole list of cognitive biases to consider when you’re putting together a persuasive communication campaign.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. You get the picture.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
One agency had a stellar study on health care but when they first released it they got zero media interest. Campaign Management. There are currently 9,510 marketing campaign manager jobs posted in the US on LinkedIn. Oversee project management of campaign and program execution including timelines, ROI/results, changes/improvements. That’s quite a list.
I Am Terrific! A Lesson in StoryBranding
APRIL 5, 2012
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do? We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli. Let me know what you think. Right?
Hey PR pro! Are you using paid?
JANUARY 30, 2016
It’s a strategy that Thornley Fallis uses to good effect in many campaigns. Another example is our health care clinic client which previously had struggled to reach even a handful of potential customers organically via Facebook. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. The problem though, is that it’s harder to get coverage.
Civic Crowdfunding vs Tax – Collaborative Government #Gov2
MAY 13, 2014
In case I’m being too oblique, I’m talking about ministers and prime ministers that remove Press (our informants) from critical democratic discussions, who ignore demonstrations and petitions, who fund Big Pharma through increased medical research monies while removing basic health care for the very poor with out explaining why… Direct Democracy. Petitions online.
The Spin Sucks Inquisition: Benson Hendrix
APRIL 17, 2015
But when I look around at my life now, I realize I have so many of those things that truly matter most to me—a wonderful wife to share my life with, friends and family that I care about and whose company I truly enjoy, and finally starting to feel confident enough to live my life. just can’t tell you the name (Fight Club) or the reason we were both there (Fight Club). OK, OK. Well, we.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Social security, pension, national identity, driver’s license, health care or Tax ID numbers. Create campaigns with content relevant keywords and format. This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. Arbitrage. Bridge Page. General
What Motivates Readers to Share?
JANUARY 12, 2012
Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. This framework describes the three criteria that must be met before someone will spread an idea in any format: The person must be exposed to your content.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now. 15, 2010, 10:14 AM | 13,369 | 57 A A A x Email Article Email Sent! Im ready.
Does Customer Service Know What Marketing Is Doing?
Small Business Mavericks
JUNE 5, 2014
It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value. In a nutshell, the article looks at how a siloed organizational approach can keep us from seeing the customer’s overall experience with our business because there isn’t a unified interaction. It’s huge!
A Battle of Two Blogs: Obama v. Romney
OCTOBER 8, 2012
Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. Indeed, both candidates are using social media to campaign like no politicians before, with some calling this “The social media election.”
We Just Can’t Live Like This Anymore
MAY 31, 2010
There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.); We need to get corporate dollars out of our elected politicians’ campaigns as well as end high dollar lobbying incidents. Instead, we can act. Ethics in PR.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? tools.
The Promise: President Obama Year One [Book Review]
JUNE 23, 2010
really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Jonathan Alter received access to senior level officials within the Administration.
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. Blonde 2.0′s and social media news. great stuff.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. They’re better now.
The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.
Social Media Strategery
MARCH 7, 2010
community need to do a better job of and it’s not educating the public on what open government is or why they should care. No, what we need to do is start calling more attention to things like the DC DMV’s real-time video feed of their lines , like NextBus to alert riders when their next bus is coming, like what Santa Cruz is doing to involve its citizens in the budget process.
Social Pros Podcast – Super Bowl Social Media Command Center
Convince & Convert
FEBRUARY 2, 2012
It’s not a typical marketing-focused approach like you might see from other social media campaigns. It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now. The RSS feed is: [link].
50 Habits of a Highly Effective Blogger " EdithYeung.com
Buzz Marketing for Technology
JUNE 27, 2008
How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Donâ??t
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us.