Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Templates Marketing Sample 131

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

Campaign 110

Campaign Social Media Sports Mobile 110

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 224

Collaboration How To Education Team 224

Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. Specific to Harvey Mudd, I work with an amazing group of faculty and students.

Newsletter 218

Newsletter Project Aggregator Team 218

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

Campaign 60

Campaign Social Media Sports Mobile 60

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. Why use B2B email marketing this holiday season?

B2B 125

B2B Examples Discount Campaign 125

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This may include your brand’s name and other campaign-specific hashtags. What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Marketers have more opportunities than ever to create and share live video, but this means that we have to get savvier in our approach in order to keep achieving a positive return on investment. Source: Social Media Examiner.

Video 139

Video Upcoming Instagram Metrics 139

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. My Email Campaign.

Examples 113

Examples Campaign Facebook CPM 113

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

MARCH 8, 2022

For example, here’s a peek at my Shopping List: Seeing everything that I could buy grouped together is pretty handy. Pinterest calls these “product groups.”. To create a group, go to your profile’s Shop tab and click the “ + ” button at the top right, which will slide out a menu allowing you to create groups.

Features 114

Features Price Buy Campaign 114

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). If you would normally run campaigns to promote blog posts, let’s do it a little differently. I’ll go into more detail on this topic (and many others) in my upcoming Facebook Pixel Masterclass.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Ari Herzog

JUNE 16, 2011

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign.

Marketing 154

Marketing Campaign Adwords Upcoming 154

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. There may even be peer groups that are more prone to use Snapchat than others. Texting and emailing are dinosaurs to them.

Metrics 100

Metrics Marketing How To Engineering 100

Jon Loomer

SEPTEMBER 20, 2018

However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Partner Categories are simply targeting groups that Facebook had previously made available based on partnerships with third-party data providers. What is Partner Category Targeting?

Facebook 167

Facebook Advertising Review Campaign 167

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Video ads will bring your marketing efforts to the next level!

Video 100

Video Vimeo Marketing YouTube 100

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

Social Media 130

Social Media UGC Project Collaboration 130

Social Media Strategies Summit

MARCH 9, 2023

Mary McGuire at the City of Boca Raton, FL, relies on social media marketing thought leader Matt Navarra’s newsletter, The Geekout , to stay ahead of the curve. We spend a lot of time on YouTube searching all the different professional marketers that are sharing their opinions, their two cents, and suggestions.”

Team 187

Team How To Social Media Management Trends 187

Jon Loomer

DECEMBER 3, 2019

You build campaign after campaign driving people to a sales page. It’s the focus of my upcoming training course on Strategic Traffic. But it’s such a small group of people that you’ll abandon that approach quickly. Most advertisers completely neglect the second group. Cost and Volume.

Facebook 176

Facebook Training Cost Buy 176

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups. How Twitter trending topics work.

Trends 129

Trends Twitter How To Hashtag 129

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

MAY 17, 2018

Dynamic ads can now be a full-funnel solution that can add sales and stability to your campaigns. (I I interviewed marketers about how they’re using dynamic ads, and mastering the topic with confidence. However, the reality is with the custom combination targeting, you’re able to differentiate the pitch to these two groups.

Products 167

Products Facebook Advertising Upcoming 167