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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. GPS trackers on each elephant allow scouts to follow their location via mobile phone app. ” Tyson: In my old home I was known for my excellent fence breaking skills. Here’s how it’s done.

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¿Yo Quiero Taco Bell? Soon You Can Order From Your Mobile Phone

The Realtime Report

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Are other restaurants embracing mobile ordering? What do you think?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. How is iBeacon different than using GPS for geo-location? And what about privacy?

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Advanced campaign tracking tools make it much easier to identify issues and correct them. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs). It’s not uncommon for Acurian to beat enrollment timelines by four months.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned.

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Facebook Places Explained

Mindjumpers

billion mobile phones on the planet, it will be interesting to see where it will bring us in the future. Within the coming years, geosocial functions will likely become an integral part of our lives, as more and more people get smart phones, tablets and cameras with in-built GPS data to track our lives.

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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Location-based AR consolidates data from a device’s GPS, digital compass, and accelerometer to provide ‘smart’ information about the user’s surroundings. But we’re not here to talk about the game’s runaway success.

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