Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 194

Eventful Newsletter CPM CPC 194

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. So, I want to give you some things to consider when assembling your campaigns that can help limit low-quality results. The solution is custom pixel events and optimizing for conversions.

Facebook 204

Facebook Eventful Campaign Conversation 204

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 153

Campaign Advertising Cost Conversation 153

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Jon Loomer

DECEMBER 18, 2023

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

Construction 186

Construction Advertising Industry API 186

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Advantage+ App Campaigns. Advantage+ Shopping Campaigns. Personalization. Efficiency.

Campaign 188

Campaign Advertising Features Conversation 188

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. As mentioned above, there are times when Facebook optimizes for quality events. Apply what you learn to future campaigns, but always keep an open mind. You can roll with defaults or make manual changes. But, you can manually select placements as well.

How To 198

How To Facebook URL Cost 198

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Here are my best tips to keep in mind for every YouTube ad campaign: Plan strategically.

YouTube 103

YouTube Campaign Adwords How To 103

Jon Loomer

DECEMBER 1, 2022

You choose the optimization event within the ad set. The goal is to get you the most optimization events at the lowest cost. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns. Not a tennis shoe.

Facebook 200

Facebook System Conversation Eventful 200

Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. One in four US livestream attendees have bought products during a live shopping show, while 34% went on to buy the featured product post-event.

Video 231

Video Trends Marketing Mobile 231

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

Campaign 61

Campaign Instagram How To Analytics 61

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Jon Loomer

OCTOBER 7, 2020

Next, click “Choose Videos”… At the top, note that you can select videos by campaign, Facebook page, Instagram business profile, or video ID. For example, if you select Campaign, it will only display the videos appearing within a campaign. And you can select the specific campaign that the video is in.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

OCTOBER 10, 2022

I’m using a Reach campaign with a 3:1 frequency cap. If you’re curious, my “most engaged audience” is defined by people who performed a series of custom events on my website during the past seven days. So, you can either roll the dice here or keep Overlay and Post-Loop unchecked. Adjust by Placement.

Instagram 199

Instagram Facebook CPM Feed 199

Webbiquity SMM

FEBRUARY 16, 2021

Countdown stickers – to cause a buzz around product launches or important events. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. But an increasing number of B2B buyers use Instagram daily. Grey: Put a Human Face on Your Brand. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school. But you have to breathe life into your campaign by bringing in currency. Don’t have an account yet?

Campaign 60

Campaign How To Retail Template 60

Keyhole.co

MARCH 24, 2024

Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

OCTOBER 30, 2023

Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends. As Victoria noted, the high CPMs may be worthwhile for certain campaigns wanting a larger share of voice.

Features 91

Features Brands Real Estate Hashtag 91

Likeable

NOVEMBER 1, 2021

Building hype around live shopping events with promotion leading up to the event is key so that a big enough audience will be tuned in. Creating big events around live shopping, such as Instagram’s 10 Days of Live Shopping , helps ensure a successful turnout. Shoppable In-Feed Posts. Live Stream Shopping.

Social Media 107

Social Media Instagram Retail Eventful 107

Social Media Strategies Summit

MARCH 25, 2021

The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. Between February and June 2018, Room & Board saw its Promoted Pins campaign generate a 51X return on ad spend (ROAS), while its Shopping Ads campaign achieved a ROAS of 33X.

Examples 223

Examples Retail Instagram Buy 223

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. The answer is Facebook marketing. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

MARCH 16, 2020

Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. For many B2B marketers, large amounts of social content have been created in advance for the 2020 year promoting conferences, events, business trips, summits and meet-ups. Same goes for the option to Pause an entire campaign.

Social Media 104

Social Media Module How To Meeting 104

Jon Loomer

OCTOBER 7, 2020

Next, click “Choose Videos”… At the top, note that you can select videos by campaign, Facebook page, Instagram business profile, or video ID. For example, if you select Campaign, it will only display the videos appearing within a campaign. And you can select the specific campaign that the video is in.

Engagement 148

Engagement Video Facebook How To 148

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Content Engagement. Conversions. Brand Advocacy.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Jon Loomer

OCTOBER 6, 2020

Additionally, you’ll need to create Custom Conversions and pixel events so that Facebook knows when a conversion happens. By creating Custom Conversions or adding event code to a web page, you tell Facebook that a conversion happens when that page is visited. This part is important, if not obvious. 1-day Click: 41.

Conversation 191

Conversation Facebook Report Advertising 191

Jon Loomer

JULY 17, 2023

In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Make sure to select your pixel and conversion event, too. When to Use It The obvious answer is when running a campaign where your performance goal is a website conversion and you use video ads.

Advertising 148

Advertising Engagement Class Conversation 148

Sprout Social

JULY 15, 2020

Then you can follow the steps below to create TikTok ads: Step 1: Create a new campaign. Start by creating an ad campaign under the “Campaigns” tab and clicking on the “Create” button. This will give you the option to choose your campaign objective – whether you want to drive traffic, conversions or app installs.

Advertising 140

Advertising How To Campaign Hashtag 140

Sprout Social

NOVEMBER 8, 2021

Promote events. Instagram Story Highlights are also perfect for promoting upcoming or recurring events in order to increase the number of registrants or attendees, as well as events that your business participated in. Sharing events that your company hosts and/or attends is a great way to show what your company is all about.

Instagram 138

Instagram How To Eventful Team 138

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 130