Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 213

Social Media How To Survey Analytics 213

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? Event panel. Identifying the Right Influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Webbiquity SMM

FEBRUARY 16, 2021

Countdown stickers – to cause a buzz around product launches or important events. HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. Appsee: Run Instagram Ad Campaigns. Here’s an example from ContentStudio: 6.

B2B 259

B2B Examples Company Instagram 259

Convince & Convert

OCTOBER 9, 2017

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. It’s all about adding value!

B2B 159

B2B Instagram Brands Hubspot 159

Janet Fouts

MARCH 6, 2013

According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Learn from some successful Instagram campaigns. So great, these brands are running campaigns and getting attention. How can you create an effective Instagram campaign?

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. The events of the past year have shown how important it is to act quickly in a crisis, and social media is no exception. Mitigate risks with security and pause.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Content calendar examples for business Sprout’s social media content calendar Sprout Social offers social media calendar tools to plan, build and track social posts and entire campaigns.

Content 82

Content Collaboration Project Template 82

Waxing UnLyrical

MAY 23, 2019

This is true both for long-term planning and for one-off events. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

APRIL 19, 2022

Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Sprout Social. American Red Cross.

Conversation 100

Conversation Strategy Social Media Marketing 100

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Immediacy & Real-Time Delivery: Twitter live updates can be made at any time during an event, even as it is happening and provide instant, real-time feedback to customers.

Cost 226

Cost Hubspot Marketing ROI 226

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Statistics 106

Statistics Skills Analytics Press Release 106

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. With a content calendar, you’ve tracked what holidays and special events you can build content around as well as any sales and promotions. Pick Your Social Platforms.

Social Media 179

Social Media Tips Hashtag UGC 179

yMarketingMatters

FEBRUARY 26, 2014

The great hashtag feature keeps you up to date with latest trends and news worthy events. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Also remember that when tweeting about news events, for example, to mention the @username (or the origin) of the article or information.

Twitter 235

Twitter Repository Hashtag Statistics 235

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Update customers on upcoming events, product launches, or exclusive sales. Arrange interviews, webinars, and panel discussions at industry events. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Determine the impact of your digital campaigns to track the ROI of your social content and optimize accordingly.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Akamai Marketing

APRIL 4, 2011

Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. All Rights Reserved.

Lurker 203

Lurker Klout Policies Consultant 203

Twist Image

SEPTEMBER 18, 2015

This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. It gets diluted, edited by groups, pushed through legal, part of a greater ad campaign, and more. hubspot inbound. Some of those impressions are free.

Content 40

Content Hubspot Journal Publishing 40

Writtent Blog

JANUARY 27, 2014

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” The Sales Lion.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Hosting 162

Hosting URL Newsletter Analytics 162

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social media is a tool, not an event, so such calculations don’t apply.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

JANUARY 23, 2018

Steal These 3 Proven Facebook Ad Campaigns , 31 Facebook Funnel Sequences You Can Build Right Now , and 5 Ways to Use Facebook Messenger Marketing to Grow Your Business. There was a variety of speakers, from marketers from big companies like Airbnb, HubSpot, and Intercom to founders of boutiques and marketing agencies. Back to top.

Conference 103

Conference Social Media Price Hubspot 103

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Run Engaging Influencer Marketing Campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JUNE 16, 2016

Event planning. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Scheduling content.

Social Media 40

Social Media Social Media Management Project Marketing 40

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? First, meet husband-and-wife authors Dan and Alison Zarrella. The interview. The contest.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Sprout Social

OCTOBER 23, 2018

This event embodied that concept. Both Sprout’s Director of Customer Success, Claire Schlafly, and HubSpot’s Global Marketing Director, Angie O’Dowd, had strong opinions about how today the funnel we know and live by more accurately resembles a wheel, with customers at the center. — Brooke B.

Hubspot 68

Hubspot B2B Team Conversation 68

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. re-engagement campaigns can improve list health.

Training 20

Training Eventful Tips Analytics 20

Razor Social

JULY 6, 2016

With email automation, when an event happens, an email is triggered (automatically sent). Did you know that… Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns? Automated email campaigns account for 21% of email marketing revenue - Source DMA. Report by eMarketer.

Marketing 70

Marketing Price Newsletter List 70

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Build real relationships that exist beyond the sales environment; comment on industry events you both attend, or shared connections you both know. Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive.

Social Media 63

Social Media Hubspot Cost Case Study 63

Marketing to Serve

NOVEMBER 26, 2017

Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Consistency is also key to any good social media campaign. Some ideas for making your social media accounts more friendly maybe to: Share what’s been going on within your workplace (social events or community action). ?Sharing

Social Media 66

Social Media Strategy Content How To 66

Pam Moore

MARCH 14, 2019

Build a website, add a shopping cart, Facebook Messenger bot, send marketing emails, create a membership site, run an online event, manage parts of your customer relationship data, establish an affiliate marketing program—ClickFunnels can do almost everything. Zap then automatically adds the contact to the Hubspot CRM. Dream away!

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

Build a website, add a shopping cart, Facebook Messenger bot, send marketing emails, create a membership site, run an online event, manage parts of your customer relationship data, establish an affiliate marketing program—ClickFunnels can do almost everything. Zap then automatically adds the contact to the Hubspot CRM. Dream away!

Platform 60

Platform Marketing Training Hubspot 60