Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. This is important considering skill gap is a major issue in many marketing teams.

Marketing 129

Marketing How To Sample Samples 129

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008.

Campaign 88

Campaign Tools Social Media Facebook 88

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Pixlee

SEPTEMBER 8, 2020

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. Social media takeovers give brands a chance to show their personality.

Campaign 77

Campaign UGC Marketing Authentication 77

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Many demand generation tools offer data accuracy, which makes strategy planning better.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138

Analytics Report Social Media Google 138

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal.

News 170

News Google Social Media HootSuite 170

Sprout Social

NOVEMBER 8, 2023

Understanding customer sentiment also lets you create targeted campaigns around topics customers feel strongly about and respond to feedback more empathetically, which improves their overall experience with your brand. You just need to gather the right data and organize it in a way that makes it easier to interpret and act upon.

Sentiment 108

Sentiment How To Analysis Review 108

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. So, how can social media managers and agencies make the most of the popularity Stories format and consumers’ openness to be engaged via the format?

Social Media 129

Social Media Survey Social Media Management Instagram 129

Oktopost

JUNE 30, 2021

User activity (both on and off Facebook), demographic data, profile details, and device information can all be determining factors in which users see a particular ad. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. Know Your Goal.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

MARCH 29, 2023

In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles. How HR, social media and recruitment go hand-in-hand According to CareerArc, 86% of job applicants search for new jobs on social media.

Social Media 99

Social Media Strategy Team Review 99

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. So how do you keep track of all this data and uncover what your customers are really saying?

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Submitted imagery can include first-person videos, photos and/or original art and will be featured across VSCO’s social channels and within the app’s new #BlackJoyMatters Discover carousel. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 134

Issues Survey Campaign Authentication 134

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Why do marketers need social listening tools? Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. versus 2.87 on a five-point scale).

Statistics 106

Statistics Skills Analytics Press Release 106

Oktopost

OCTOBER 20, 2021

However, if we sum it down, with great data comes great personalization. Most personalization efforts will leverage customer data to create entire experiences that are more directly relevant to the target’s interests, concerns, and desires. More engagement with the rest of your marketing campaign content. Follow the Data.

Content 122

Content B2B Statistics Data 122

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

agora pulse

NOVEMBER 12, 2019

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% Design surveys that adapt to all devices.

Organization 89

Organization Social Media Discount Survey 89

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Social Media . Source: Salesmanago. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Mindjumpers

MARCH 22, 2012

Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs). Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Integrate your social lead tracking across teams.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 135

Engagement Brands Review Influencer 135

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Integrate your social lead tracking across teams.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

OCTOBER 28, 2019

As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

DECEMBER 9, 2020

In marketing, when one campaign finishes, the next begins. Social is more valuable than ever . Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Solid results = happy clients. YoY increase in comments.

Proposal 102

Proposal Price Project Education 102

Hootsuite

DECEMBER 20, 2019

Here’s another fun fact: data shows older people share more fake news on Facebook. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. Not all users are given a designation, but a recent survey in the U.S. Facebook is the most popular social network in low income households.

Social Media 111

Social Media Facebook Marketing HootSuite 111