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How Much to Charge for Social Media Management

Social Media Strategies Summit

Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. Source: Upwork.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. That’s why you shouldn’t entirely rely on historical data to inform future decision-making. Use a little educated guesswork, too.

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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Social Media Managers And Digital Pros – How to Keep Track of Your Tasks When You’re Offline

SocMed Sean

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. You’re not always online, even when you’re at work. There are reports to make and meetings to attend.