Sprout Social

AUGUST 17, 2022

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. The platform tracks interactions, engagements and content performance.

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Campaign Social Media Tools Hubspot 125

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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Advertising Campaign Social Media How To 145

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Influencer Retail Marketing Discount 112

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. What content do they typically engage with? Ready to streamline your content collection process?

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Influencer Campaign Instagram How To 106

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

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Campaign Social Media Retail How To 130

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content.

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LinkedIn Instagram Tips HootSuite 107

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

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Curation Data Content UGC 141

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

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Campaign Brands Press Release UGC 106

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62

B2B Content eBook Apple 62

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Jot down the values that are most important to your brand and how they show up in your brand’s social messaging and content. Meaningful content and conversation.

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Influencer Campaign How To Marketing 113

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. Letterbox Gifts use Buffer to preview their Instagram content. How do they keep it up?

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Case Study Campaign Social Media Study 70

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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Content How To ROI Trends 113

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Social Media Content Airlines Authentication 90

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

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Campaign Social Media Sentiment Class 163

Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. UGC is perfect for ads.

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UGC Content Strategy How To 82

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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Video Trends Marketing Mobile 229

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. At GumGum, we’ve put a lot of creative resources into producing content that promotes our computer vision technology in a truly unique way. Click To Tweet.

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Campaign Marketing B2B Conference 147

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Challenges are a unique way to get your audience to create user generated content that aligns with your brand. Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. What Are TikTok Challenges?

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Campaign Hashtag Brands Trends 95

Ignite Social Media

JANUARY 17, 2019

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Post-holiday is great for customer retention, but before you can engage your fan base, your content needs to be worth the click. Try New Post Formats.

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Content Discount How To Exercises 110

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

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Social Media Content Marketing ROI 91

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products.

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Strategy Brands Content UGC 124

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

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Advertising Social Media Strategy Authentication 238

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

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B2B Influencer Brands Marketing 119

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content.

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Campaign Report Social Media How To 87

Ignite Social Media

APRIL 18, 2019

Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content. All content should be tailored to each stage of the customer journey. Check out our full Content for the Customer Journey eBook. Use the right ad objective.

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Conversation Content eBook Instagram 125

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

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Campaign Hotels Social Media Travel 170

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? It would look something like this: Days 1-4: Introduce Related Content #1.

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Campaign How To Facebook Overview 146

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. The ad types you choose will depend on the content you want to promote and your specific goals.

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YouTube Campaign Adwords How To 103

Later

OCTOBER 19, 2018

Want to grow your Instagram account and get more sales from your feed? It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal.

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Campaign Instagram How To Analytics 61

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Review Scheduled Content or Publish Live Posts.

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Social Media Management Social Media Curation UGC 172

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

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Social Media Brands Content Real Estate 121

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. lukettrotman. A, B or C? ???? georgieandzac.

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Case Study Marketing Directory Retail 114

Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. This includes feeds, stories, Reels, apps, websites, and more. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. And here’s Instagram Profile Feed.

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Video Facebook Report Publishing 179

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Agorapulse.

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Campaign Tools Social Media Facebook 88