Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Content Exclusions.

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Campaign Advertising Price Facebook 199

Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

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Library Influencer Campaign List 216

Social Media Today

AUGUST 23, 2023

Users can search by influencer or brand to see the campaigns they are connected to.

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Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

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Campaign Content How To Influencer 104

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Social Media Today

OCTOBER 19, 2021

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

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Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. That content can come in any form — images, videos, testimonials, or even blogs. . Let’s start!

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Campaign UGC Content Sports 97

Social Media Today

MARCH 17, 2021

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform.

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Forbes Social Media

OCTOBER 14, 2020

Storyblocks, the subscription-based stock content, is today launching its Re: Stock campaign, in an effort to bolster the amount of LGBTQ+ and BIPOC content in its library.

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Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Campaign Facebook Influencer Embedding 141

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Social Media Today

OCTOBER 17, 2023

TikTok's looking to highlight its value to parents.

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Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

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Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Over the past year, we’ve been fine tuning a program called Content That Converts™. This is a full funnel program that ties best in class content with the customer journey.

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Conversation Campaign Class Retail 157

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. Make the Content Personal. However, that doesn’t mean you can’t personalize the content. Successful.

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The Social Media Hat

APRIL 29, 2023

The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat. UGC is a powerful and effective marketing tactic.

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Influencer Campaign UGC How To 131

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 141

Jon Loomer

MARCH 7, 2022

But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business. The quick counterargument would be that you can easily run ads for content creators now.

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Content Facebook Course Campaign 201

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Social Media Today

SEPTEMBER 22, 2020

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns.

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Audiense

SEPTEMBER 18, 2023

To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content. Interact Works is a digital marketing agency that specializes in offering programmatic advertising services.

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Advertising Campaign Analysis Content 86

Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign.

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. Cross-Promote Campaigns. Publish Email Campaigns on Social.

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Campaign Social Media UGC Marketing 150

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

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Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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Social Media Today

AUGUST 23, 2023

This could come in handy for your competitor research efforts.

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Library Campaign Brands Content 148

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

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Jon Loomer

SEPTEMBER 26, 2022

One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content? Gated Content helps solve this. There are a few groups that could benefit most from Gated Content.

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Content Facebook Groups Groups 210

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago.

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Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. She even shares how she creates social media experiences and value-driven content that reinforce Tyler’s purpose, values, and brand infinity. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

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Industry Content Apple Journal 174

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

AUGUST 17, 2022

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. The platform tracks interactions, engagements and content performance. Coupled with HubSpot’s sales CRM, the tool highlights the correlation between top-performing content and social interactions with sales.

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Campaign Social Media Tools Hubspot 123

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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