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Waxing UnLyrical
NOVEMBER 3, 2010
.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
Waxing UnLyrical
DECEMBER 4, 2010
Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.
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Waxing UnLyrical
OCTOBER 24, 2010
Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.
Janet Fouts
JANUARY 27, 2011
Momentus Media Community Health Score. This is a brand new tool to see how engaged your Facebook page is with your fans. Does it give you more info than Facebook’s insights reports? My Web Career scores you based on your Facebook and/or Linkedin profiles. Postrank Analytics. Peer Index.
Waxing UnLyrical
JANUARY 4, 2011
All this via one bare-bones blog and a Facebook group. Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. More movements, more impact, more happiness and, perhaps, more campaigns à la pink panties! pts Settings.
Waxing UnLyrical
OCTOBER 22, 2010
So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#
Waxing UnLyrical
DECEMBER 5, 2010
After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.
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