Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Though it doesn’t, alas, break the data down by individual hashtag.).

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable. How do you compare?

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base.

Data 138

Data Social Media Sentiment Team 138

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Combine positive brand sentiment with high brand recognition and you get fans. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags. Do hashtags work anymore?

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.

Metrics 93

Metrics Influencer Marketing Survey 93

Sprout Social

FEBRUARY 20, 2020

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Step 4: Make a reporting plan. Did the same sentiment come up often? Product and R&D. Who said it?

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

agora pulse

AUGUST 17, 2020

(People hearing back from your brand online are likely to buy again even if they were not really happy with their prior experience.). Number (and sentiment) of your customer support emails. Number (and sentiment) of your customer support emails. Agorapulse reports help with audience intel. On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JUNE 27, 2023

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Boost sales conversions Social proof is everything.

Review 122

Review Brands How To Analysis 122

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

Examples 126

Examples Tips Patterns Instagram 126

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. What is social commerce?

Retail 134

Retail Instagram Buy Social Media 134

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Here's our detailed DMV foliage report: [link].

Travel 115

Travel Sports Exercises Sentiment 115

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. The platform also doesn’t allow you to customize social media performance reports. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 20, 2024

Track hashtags, keep an eye on your competitors, and optimize your LinkedIn strategy with the help of Keyhole’s real-time analytics and reports. Receive insights into what your customers want and make better B2B marketing decisions according to your social listening reports.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. As the number of reported cases grew exponentially worldwide, the conversation around COVID-19 quadrupled. The conversation sentiment in March hit a high of 50% positive.

Brands 107

Brands Sentiment Conversation Hashtag 107

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. And it’s only become more important to foster it—according to PwC, 26% of consumers stopped using or buying from a business in just the past year. Make sourcing this content even easier by creating a branded hashtag.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

JANUARY 26, 2021

Continue to push for leadership buy-in but also be mindful your brand may not be in a position to back up that stance at this particular moment in time. Don’t lump your content and campaign reports together. With a general report, you can overlook the specific details that take your social content strategy from good to great.

Social Media 142

Social Media Metrics Data Team 142

Sprout Social

MARCH 21, 2019

Pull up custom analytics reports for any date range to understand how your posts are performing. Get a clear overview of your overall impressions through these reports. Or use the Sent Messages Report to dig deeper into the individual performance of each tweet. Price: Starts at $49 per month.

Analytics 103

Analytics Twitter Tools Strategy 103

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Which hashtags is your audience most likely to engage with? Brand sentiment. Share the results in a social media report. Prefer to create your social media report manually?

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. One way is through brand advocacy. These are loyal brand followers who can sing your praises.

Brands 121

Brands ROI UGC Authentication 121

Sprout Social

OCTOBER 22, 2019

Just enter their social media handle and the tool will generate a comprehensive audit report of their account. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. Use existing demographics data.

Instagram 91

Instagram How To Hashtag Influencer 91

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Keyhole.co

MAY 12, 2023

Google Analytics provides a variety of reports and metrics summarizing your website’s performance, including audience demographics, acquisition channels, behavior flow, and conversion tracking. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JANUARY 20, 2024

If, for example, you want your customers to buy an.ai Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. And let your followers see you doing it!

Small Business 100

Small Business Engagement Strategy Facebook 100

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Sentiment Analysis. No time to read this article now? Audience Size.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. For features like advanced analytics and reporting, integrate outside tools like Keyhole. Using keywords and taking advantage of Keyhole’s information about hashtags and trending topics will help you get more Instagram followers.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Hootsuite

MARCH 15, 2021

A chance to buy a bigger following. Don’t spend money to cut corners — don’t buy Twitter mentions! Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better.

Twitter 145

Twitter HootSuite Notification Analytics 145

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

MARCH 2, 2020

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? Let’s talk about how to incorporate them into your approach to reporting and analysis. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

Analysis 124

Analysis Data Report Buy 124

Janet Fouts

FEBRUARY 4, 2012

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Use these hashtags to show your support when you tweet. Think before you buy pink again. 3 of Komen’s top executives quit in protest. Please share it with your friends. takebackthepink. takebackthePINK.

Attensity 126

Attensity Social Media Policies Sentiment 126

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem.

Loyalty 84

Loyalty Brands How To Discount 84