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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day. million a day.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. It also allows you to share your bookmarks on other social networking sites.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. Research the best strategies for you and the plan accordingly.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Brandwatch. Talkwalker.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Good research, as always!

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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In fact, I argue that FriendFeed will eventually end up as one of the best research and discovery sites out there.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed. TV media buys are based on people picking what was on TV.