Mindjumpers

MAY 4, 2011

The article discusses advertising costs, and starts out by explaining how it costs his employee 6 cents to run a demographic profiling on Facebook (result: 80 people out of 600 million) and target this group with specific ads. The advertising you might be buying into, yes, that does only cost you less than $5-10 in total.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. 2) The buying cycle People now have much more control over the flow of information and communication channels.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

AUGUST 21, 2012

They get more than “only” the features of the brand or product as they join a group where they can ask questions, get help or help others and not least build relationships with both the brand itself or other customers. When being a part of e.g. a Facebook community, fans do not only get a physical return from it but also something more.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

DECEMBER 9, 2015

Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. People don’t buy what you do; they buy why you do it. Getting them to understand and connect with your brand and its values, you create a stronger bond of loyalty with your target group. Show passion.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. This is great advertising for consumer communities on Facebook. Brilliant marketing strategy.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

OCTOBER 6, 2010

They use them to prepare their buying journey, listening to their peers, actively seeking advice and reading what other people think about your business, brand, products and services. Because deep down you know they increasingly inform themselves and call the shots in interactions with businesses and in their buying journey.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

JANUARY 30, 2013

If you are looking to buy a new laptop, it would be nice to know how your peers rate the two models you’re torn between. Vine, on the other hand, is a tool for direct brand communications and storytelling within harsh restrictions that call for great target group understanding as well as brand image communication.

Banking 203

Banking Mobile Video Brands 203

Mindjumpers

JULY 27, 2011

By creating a Social Funnel, brands will therefore be able to identify and have access to buyers long before the buying process begins. In the report, Awareness refers to Altimeter’s Group’s ROI Pyramid, where there’s less data at the top of the pyramid, less frequently, and real-time data and lots of it at the bottom.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Add that and about 200,000 unique readers a month and it’s a fact that a positive review from this girl is something an advertising budget cannot buy.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

OCTOBER 25, 2011

What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands. Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users.

Study 227

Study Twitter Discount Buy 227

Mindjumpers

JULY 20, 2011

This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. Survey by ECG group. Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations.

Company 270

Company Social Media Survey Exercises 270