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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPC mean? CPC stands for Cost Per Click. What is a Tok?

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now. Turn off your media buys if you’re not sure.

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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. These are examples of altering your product offering. Does this currently make sense?

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The Benefits of Facebook Offer Ads

Ignite Social Media

With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. As you set up your offer ad, you have the ability to put a deadline of when the discount ends (for example, valid through June 30th at 11:59 pm). Key Learnings.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? For example, financial services are a lot more competitive than t-shirt businesses. Here are a few examples from retail to illustrate how much costs can change even within the same sector. A classic example is Black Friday and Cyber Monday advertising. this year, I’d have $432.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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