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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure.

CPM 175
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPC mean? CPC stands for Cost Per Click. What does Hate Follow mean? Hey, engagement is engagement! What does CPM mean?

CPA 124
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The Benefits of Facebook Offer Ads

Ignite Social Media

With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. As you set up your offer ad, you have the ability to put a deadline of when the discount ends (for example, valid through June 30th at 11:59 pm). Key Learnings.

Facebook 180
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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. For example, any messaging that assumes or requires people to leave the house may not be appropriate at this time. These are examples of altering your product offering. It may even result in a lower cost per click (CPC).

CPC 197
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? For example, financial services are a lot more competitive than t-shirt businesses. Here are a few examples from retail to illustrate how much costs can change even within the same sector. A classic example is Black Friday and Cyber Monday advertising. this year, I’d have $432.

Cost 95
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

For example, let’s say your goal is to boost product sales by 20%. On the other hand, SaaS (software as a service) companies or car dealerships for example often require higher intent and have a more complex sales funnel. But for brick and mortar stores, the last stages of the buying process happen offline.

ROI 138