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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. It’s a great opportunity to build brand loyalty.” And brand loyalty matters.

Buy 110
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Let’s dig into how they do it. Source: Heyday.

FAQ 120
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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. Make your customer journey as smooth as possible Customers expect a smooth buying process.

FAQ 138
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Why social media is an invaluable tool for sales executives

Oktopost

Since buyers have turned away from conversations with sales representatives, cold calls have become spam, and trying to connect when prospecting has been challenging for sales teams to build meaningful relationships with prospects. We’re sure you already felt the shift in B2B buyer behavior.

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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

The AI system is programmed to respond to customer queries and requests, and it can simulate a human conversation by using natural language processing. Sales potential: 72% of shoppers are more likely to buy a product when offered in their preferred language. Are shoppers often buying two products together? Case in point.

FAQ 98
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” Native social commerce solutions make it easier for social media users to buy from your retail brand, often without ever leaving the social platform. you can select conversions advertising goals where you only pay per action.

Retail 104