Firebelly

JULY 2, 2012

For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Listen To Them.

Conference 186

Conference Marketing Banking Analysis 186

Firebelly

OCTOBER 1, 2012

After its disastrous debut as a public company in May, the social networking giant has come under increasing pressure from investors not just to squeeze more advertising dollars from its nearly 1 billion users but to find new ways of making money. Facebook Gifts: Give Your Friend a Real Teddy Bear or Cupcake.

Social Networking 161

Social Networking Mobile Buy Advertising 161

Firebelly

MARCH 8, 2013

Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. Instagram Hates You. That fact that Instagram wanted to profit from customer data isn’t what’s stunning.

Social Networking 168

Social Networking Foursquare Privacy Posterous 168

Firebelly

OCTOBER 23, 2013

A place to hook people with your messages and lead them down the path to buying your products or services. It’s hard not to want to talk to your new follower and let them know all about your company. Social media marketing is not some catch-all solution for your entrepreneurial endeavors. Don’t Be Vain.

How To 177

How To Social Media Buy Questions 177

Firebelly

JULY 4, 2012

This year, HardingPoorman Group , was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. Examples are Fast Company and Wired because they are more trendy and cutting edge.

Groups 166

Groups Groups Trends Social Media 166

Firebelly

NOVEMBER 17, 2011

It engages users with a behind-the-scenes look into the process behind a company or person. ” You obviously can’t buy a kitchen at Whole Foods, but they choose pictures of kitchens to pin that match their brand, further defining it for followers. Once you start pinning, you can’t stop. How Brands Are Involved.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

JANUARY 19, 2012

There is no ‘buy in’ from the top. The company/organization is inherently not interesting. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

MARCH 31, 2011

I don’t take kindly to wonks sitting in a room thinking about how to apply a large force to influence my small buying choices. Too much transparency will kill most companies and people. People are not wheelbarrows or seesaws. We have hearts, minds, emotions, dreams and much more. Authenticity. It has a lot of layers to it.

Authentication 195

Authentication Marketing Applications Influencer 195

Firebelly

JUNE 16, 2011

You need to buy a baby stroller. You’re thinking of getting serious with your boyfriend or you’re thinking of going to work for a new company. It’s not glowing and it’s not scathing. It’s pretty real. You read the reviews. You watch the ads. You read a few blog posts. You’re still undecided. Story #4.

Foursquare 191

Foursquare Review Loyalty System 191

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

APRIL 16, 2012

By Paul Ford For many Instagram users it’s discomfiting to see a giant company they distrust purchase a tiny company they adore — like if Coldplay acquired Dirty Projectors, or a Gang of Four reunion was sponsored by Foxconn. In addition to that, and maybe just as importantly, the acquisition helps Facebook’s IPO.

Instagram 181

Instagram Facebook Apple Mobile 181

Firebelly

APRIL 4, 2011

By Jay Baer The kinship that social can build between your company and your customers and prospects can help you win those toss-ups. We want to buy from people we know, like, and trust. Social Media Turns Tie Games Into Brand Wins.

Social Media 181

Social Media Small Business LinkedIn Social Networking 181

Firebelly

FEBRUARY 5, 2012

He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. Most recently, Jeremy has gone on to become the VP of Marketing for Sprinklr , a company committed to scaling the vision of a new marketing reality to hundreds of thousands of customers. Heck, they are amplified.

Communities 174

Communities Marketing Microsoft Authentication 174