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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

Training 167
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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. You can’t buy advocates, friends, fans, evangelists, or word of mouth. Bottom line, the best relationships take time.

Buy 113
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. They say they want to build community. We tell stories.

Brands 166
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Local community manager Kiran Larange shares his knowledge.