Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Is it good enough to just say “here is our product, go buy it?&# Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Tami loritwilliams Great post! link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition? Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The elevator pitch is dead. What’s the Point? Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 112

Social Media Strategy Influencer Education 112

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. .&# The Whole. : Heroes At the Gov 2.0

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. That's all. Just compliments. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? Since we are all also a part of the geek community ourselves, it made it a lot easier. Jen is the real deal.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do you always tell people to “buy now”, “buy before midnight”, “For the first 300 people”, etc? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. I don't want to play Mafia Wars, buy a cartoon pig or anything else. What’s Happening? it asks, followed by a box and a blinking cursor. to people like me.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. What great examples of businesses doing this well do you have? Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

It’s not that costly to buy a few domain names (brand new or aged), invest in web hosting, and start applying that knowledge you’ve learned to websites. That’s not something you can easily do by just buying a few domain names and building up a real website presence. You then need to start executing.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. Just a humorous metaphor. Im Jay Baer.

Social Media 146

Social Media Strategy Energy Consultant 146

Techipedia: Tamar Weinberg

JULY 30, 2010

Both wanted to create a Facebook community to connect users to each other. Colleges have Resident Assistants who adhere to the same rules as the students, and they live among their students so they’re very much part of that community. Reply Greg Davies aka cGt2099 November 7, 2007 at 9:44 pm Right on, Tamar.

Digg 100

Digg Reddit StumbleUpon URL 100

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. When I'm looking to buy something I immediately think of people in my network. It’s more about demand creation. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119