Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

Webbiquity SMM

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 220

Social Media Reddit LinkedIn Research 220

The Realtime Report

DECEMBER 13, 2013

via YouTube. Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Facebook: 1.15

Retail 150

Retail Social Networking Tumblr Statistics 150

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

Influencer 183

Influencer YouTube Campaign Price 183

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. YouTube shopping. People love shopping on their phones. RetailMeNot.

Retail 127

Retail Apparel Discount Fashion 127

agora pulse

JULY 12, 2018

YouTube is more popular with teens than Facebook. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. Brand Your Channel.

Community building 90

Community building YouTube Communities Influencer 90

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Ignite Social Media

OCTOBER 14, 2021

These shops create an opportunity for brands to reach more customers and drive more lower-funnel activities from social media. To combat this, audiences can still navigate to your brand website easily from your shoppable content. Having both these options available to audiences is certainly a plus. 3) AR Integrations.

Trends 181

Trends Hosting Team Resources 181

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Methodology.

Video 131

Video Retail Influencer YouTube 131

Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Nov 26, 2017. Remember QR codes?

Features 230

Features Tools Smart Phone LinkedIn 230

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. This makes them ideal for the retail, and food and beverage sectors. By doing this, brands can encourage specific actions like increased signups or online checkouts. Pinterest for Retail.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. When FOMO Died. Year-Round Influencers.

Communities 75

Communities Geotagging Brands UGC 75

Sprout Social

MAY 18, 2020

For brands and consumers alike, a return to normal is unlikely to occur any time soon. In the following section, we’ll take a closer look at how the COVID-19 pandemic has impacted three different industries and how brands have responded. — YouTube (@YouTube) May 5, 2020. As of May 5, there are over 3.5

Conversation 108

Conversation Retail Sentiment Education 108

Buffer Social

JANUARY 3, 2024

I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales. I spent a good year or two learning a lot about wholesale, and now I feel like we have a good system of reaching out to retailers and getting into stores pretty consistently.

Retail 85

Retail Apparel Instagram Small Business 85

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

Campaign 89

Campaign Brands Film Hashtag 89

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content?

Social Media 52

Social Media Video Content UGC 52

Ignite Social Media

AUGUST 27, 2020

We have seen videos dominate 2020 in short form, with the rise of TikTok and Instagram stories , as well as the continual presence of long-form video on channels like YouTube. Industry giants like Facebook, Instagram, and YouTube have dominated as the most popular platforms for years. Niche Platforms will Prosper.

Trends 127

Trends Social Media Content Retail 127

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40

Brands Retail Social Graph Repository 40

Likeable

NOVEMBER 1, 2021

Integrating social media and e-commerce is a longstanding opportunity that brands have been dying to take advantage of. Brand Example: Glossier is famous for its socially native approach to organically promoting products throughout its social feeds. . Live Stream Shopping. Product Drops & New Releases. Black Friday.

Social Media 107

Social Media Instagram Retail Eventful 107

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 119

Platform Social Media Tumblr Reddit 119

Ignite Social Media

OCTOBER 27, 2021

increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. Major networks such as Facebook, Instagram, TikTok, and now YouTube, have all enabled Livestream shopping capabilities that allow audiences to view products, save items, and make purchases all while viewing a live video on the networks.

Social Media 166

Social Media Social Networking Instagram Trends 166

Keyhole.co

OCTOBER 26, 2023

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Let’s begin by examining their social media accounts.

Fashion 52

Fashion Platform Engagement Social Media 52

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Take their YouTube channel , for instance. LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Take their YouTube channel , for instance. LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Pixlee

DECEMBER 15, 2020

Brands have a major impact on Gen Z due to the fact that every click, search, and like is monitored by their smartphones, laptops, and tablets. It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. Retail Trends.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Their simplicity and prominence means they’re a perfect fit for brands of all kinds.

Hashtag 115

Hashtag Meme Film Education 115

Twist Image

NOVEMBER 18, 2017

Slaughterbots - Stop Autonomous Weapons - YouTube. America's 'Retail Apocalypse' Is Really Just Beginning - Bloomberg. America's retailers took on enormous debt in the past decade. It's going to be ugly in the retail space in the USA, with huge implications for lower-end of the employment. youtube. youtube.

Retail 55

Retail YouTube LinkedIn Analytics 55

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. The global internet users grew by 8.6% What’s your purpose?

Brands 40

Brands Privacy Retail Groups 40

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video 155

Video Content YouTube Syndication 155

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat.

Campaign 166

Campaign Meme Instagram Social Media 166

Hootsuite

FEBRUARY 22, 2022

It allows brands to reach loyal followers of intensely relevant creators. Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. In turn, brands reach an expanded audience while only paying for real business results (not just exposure). Ecommerce brands and merchants.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Twist Image

JULY 18, 2014

If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s a long, hard slog for most brands. True story.

Retail 72

Retail iPhone Mobile Wireless 72