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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication!

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

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Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Don’t neglect it.

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The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Yep, let's get the bigger picture people!

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Thanks again Katie.