Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Unmetric

JANUARY 17, 2019

Recently, due to some unforeseeable changes in Twitter’s API and the way we were capturing data, some of their metrics are no longer available on our Analyze Platform. The following are the metrics that have been affected due to these unfortunate changes. Focus > Brand Tweets > Replies.

Metrics 66

Metrics Platform Twitter Overview 66

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface.

Metrics 106

Metrics Social Media Content Analytics 106

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. Welcome to the Inspiration Age of Metrics.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Twitter. Jump to a Section. What Is Social Selling?

B2B 171

B2B Brands LinkedIn Groups 171

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The three primary success metrics reviewed were: reply rate, retweet rate and engagement rate. How American Express Used Twitter For Coupon Less Savings.

Report 219

Report Twitter Brands Hashtag 219

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. ” 2.

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Metrics Social Media B2B Consultant 100

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic.

Twitter 139

Twitter Badge Authentication Applications 139

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

agora pulse

APRIL 24, 2020

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. So when Twitter removed Audience Insights, I was flummoxed. What Was Wrong with Existing Twitter Stats? The Twitter audience insights stats were always thin. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138

Sprout Social

MAY 9, 2017

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts.

Metrics 109

Metrics Instagram Hashtag Engagement 109

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

Metrics 100

Metrics Organization Banking Meeting 100

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Hootsuite

MARCH 23, 2023

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Twitter is a conversational platform.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Convince & Convert

DECEMBER 7, 2015

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Total Unique Views.

Metrics 60

Metrics Brands Mobile Comparison 60

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. So, how do you make social media an asset to your brand, instead of a liability? Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

MARCH 22, 2022

And what would March Madness be without brands getting in on the hype? Let’s dive into the results and a few tips to help your brand stay in the game. billion impressions on Twitter. But what did some of the best brands do to break away from the competition? Hashtags power brands forward. Let the games begin.

Brands 83

Brands Hashtag Marketing Meme 83

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. We cover: What is a Twitter mention? Simply, yes.

Twitter 145

Twitter HootSuite Notification Analytics 145

Keyhole.co

NOVEMBER 19, 2023

Self-analysis Similar to analyzing competitors, examining your brand’s existing profiles will help determine tactics that will and will not work with the new strategy. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. You may even convert a dissatisfied competitor customer.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users.

Analysis 52

Analysis Twitter How To Comparison 52