Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

MARCH 27, 2019

Today’s marketers are rightfully obsessed with metrics. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Dave Fleet

MAY 24, 2011

What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? You can follow him on Twitter at @theelusivefish.]. What say you all?

Metrics 353

Metrics Widget Sentiment Resources 353

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 95

Sentiment Metrics Analysis Trends 95

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Stay ahead of the game with the QuickTrends section.

Industry 52

Industry News Google Brands 52

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. Examining your industry peers will help you better understand your customers’ needs and brand perception. This type of analysis can help you discover how your brand can differentiate itself through marketing.

Comparison 108

Comparison Analysis How To Sentiment 108

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. What is Social Listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 103

Engagement Tips Loyalty Metrics 103

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. This can include both branded hashtags and generic hashtags. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Owned content refers to content that brands publish from their own social profiles. Benchmark your social performance.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? Union Metrics.

Analytics 104

Analytics Twitter Tools Strategy 104

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

OCTOBER 27, 2022

Which Hashtag Metrics Should I Track? Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Here are some hashtag metrics you can track: Posts: How many people posted with your hashtag?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. We cover: What is a Twitter mention? Simply, yes.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand.

Data 122

Data Metrics Sentiment Analytics 122

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions. Engagements. Impressions.

Report 129

Report Social Media Metrics Team 129

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52