Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Trends Content 167

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social listening. All in a day's work.

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. I also hosted a live webinar training which you can get instant access to the replay. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Saying It Social Adds Two New and Exciting Services! Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

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B2B Social Media Strategy LinkedIn 139

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Still, CMOs don't think they've figured Social Media and measuring it definitively out yet. online social networking. social marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Bare Feet Studios

APRIL 29, 2009

It’s not easy understanding how to be a brand on Twitter , though it is being done very well by some. Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! Still, I wish people didn’t abandon things before they had a decent understanding of how they actually work.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Note : Using social media analytics tools will make this process easier.

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Metrics Social Media CPM CPC 112

Almost Savvy

MARCH 1, 2009

Related articles which may interest you: BREAKING NEWS: It Takes Work To Get Ahead New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends LinkedIn-apalooza! I just ordered cards from MOO after reading a social networking article. Ready to rev-up your profile? Who Influences You?

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Convince & Convert

JUNE 24, 2011

He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business. That said, much as we love our time with Jay, I’m always struck right after hanging up the phone, or at end of a webinar, just how simple this whole social media thing is.

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Social Media Flickr Badge Groups 157

Josh S Peters

SEPTEMBER 18, 2009

Anyways, on to the quote: “Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at “how much consumers interact with the brand&# to gauge ROI.&# Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself.

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ROI CPA Campaign Buy 100

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking.

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Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Awareness, Sales, or Loyalty? What’s the soul of your brand.

Social Media 168

Social Media Strategy Consultant Conference 168

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Conversations R happening about UR brand-why not capitalize on it?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? My first PR job was in consumer product goods and one of our clients was a bagel brand. We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.

Content 125

Content Marketing Consultant Social Media 125

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

LinkedIn 89

LinkedIn How To Collaboration Analytics 89

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak.

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Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Pam Moore

JULY 21, 2016

Would you like to know this about your peers… What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What is a better social media goal?

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Report Social Media Conference ROI 60

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 136

Social Media Consultant Video Strategy 136

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding.

B2B 147

B2B Survey ROI Metrics 147

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Social Media Consultant Health Care Questions 130