Trending Sources

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". And if so why? Wistia youtube

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.

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How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations. Tweet. Results.

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Your Social Media Behavior Can Hurt Business

Spin Sucks

Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.

How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Social media marketing is evolving at rapid speed. Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates.

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. That’s what you’ll get if you set up a brand ambassador program. What are you trying to achieve? Drip emails.

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How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion complete with a checklist. I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. Easy-to-use daily and weekly social media task lists. RSVP here.

How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. But one of the most difficult questions to answer is whether or not these channels all stick to the same tone. The perfect setup is for everyone to recognize your logo without any content. Nikon. Shopify.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Pamorama

Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.

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How to Foster a Cohesive Social Media Brand

Pamorama

Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well. When If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. think you’ll find they’ll work for your social media marketing, too.

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Right?

How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. Why Use Social Media to Market a Product Launch? Education & Analysis Social Media

6 Must-Dos for Best-In-Class Social Media Customer Service

Ignite Social Media

If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. Make Time to Be Available. Would you be an A student?

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. And they expect the brands to respond! Responding

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Click To Tweet.

How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How to. Findings.

Can Social Media Influencers Replace Your PR Agency?

Spin Sucks

It’s a controversial question to ask, can social media influencers truly replace your PR agency? The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. The Secret to Viral Content. Influence Social Media brand image management can social media influencers replace pr?

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Image via EladeManu.

How Social Media Can Help You Expand Your Business

Spin Sucks

Social media can help expand your business. Yet, there are many businesses still reluctant to use it. Josh Barett reminds us why is important for any business to have a presence on social media. The post How Social Media Can Help You Expand Your Business appeared first on Spin Sucks.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. Would you like to… Earn trust with your target audience?

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Above you can see an example of how Hills Bros.

How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Choosing What Kind of Videos to Shoot. Why Social Media Video Marketing?

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Pros and Cons of your Social Media Team Structure

Ignite Social Media

One of the best things about working at an agency is the variety of brands we get to work with on a daily basis. With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach.

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How to Spark Emotion Through Social Media

Convince & Convert

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. Video is about to hit the peak!

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! ” Would you like to increase brand awareness, generate more leads?

How to Prioritize Your Social Media To-Do List

Simply Measured

I’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. To fit this model, a social strategy must be in place. Planning.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.

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How to Recover From Social Media Fails

Sprout Social

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder. Act Quickly.

How to Make Social Media Less of a Time Suck

Spin Sucks

Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything!