Trending Sources

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. These interactions help build brand trust and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. So, how do you use social media to build brand trust?

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding.

Brands 110

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. That’s what you’ll get if you set up a brand ambassador program. What are you trying to achieve? Drip emails.

Brands 116

How Social Media Can Help You Expand Your Business

Spin Sucks

Social media can help expand your business. Yet, there are many businesses still reluctant to use it. Josh Barett reminds us why is important for any business to have a presence on social media. The post How Social Media Can Help You Expand Your Business appeared first on Spin Sucks.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. think you’ll find they’ll work for your social media marketing, too.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Pamorama

Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.

Vimeo 116

How to Foster a Cohesive Social Media Brand

Pamorama

Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well. When If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How to. Findings.

How to Recover From Social Media Fails

Sprout Social

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder. Act Quickly.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Right?

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. And they expect the brands to respond! Responding

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Image via EladeManu.

How to Reach Gamers on Social Media

Ignite Social Media

How old are they? With this many gamers, there certainly isn’t just one place to reach them. So where do gamers spend time in social when they’re not actively gaming? Social Gaming. Whether you cared to see them or not, you were probably well aware of how many pounds of beets your friend Adam harvested yesterday. Common Social Networks.

How to Spark Emotion Through Social Media

Convince & Convert

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

How to Create Your Social Media Strategy

Rebekah Radice

When it comes to building a solid social media strategy , there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. Designing a winning strategy doesn’t have to be hard. And when you look at the  keys to their success, it’s simple. Not sure where to begin? Social Medi

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?

How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Get Customer Feedback on Social Media. Some prefer to keep their opinions either low key or completely anonymous.

How to Make Social Media Less of a Time Suck

Spin Sucks

Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything!

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Foundations of emotional branding. You Are the Media!

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its  social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire. ” phase.

Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Grab your cup of coffee and let’s discuss what brands should focus on in 2016.

Trends 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. At the heart of social media is people.

Buy 19

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Every brand touch counts.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales. To figure out what to do to get the most out of every user, here’s a breakdown based on this  infographic by ReachLocal : The Quiet Follower —.

Types 150

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Consumers Are Social. Source ).

How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion complete with a checklist. I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. Easy-to-use daily and weekly social media task lists. RSVP here.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?

How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. So far in 2016, we’ve already seen the following moves: Facebook launched Reactions and Facebook Live video to all users, and doubled down on Messenger. Smile.

How to Control Rich Snippets on Social Media

Convince & Convert

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s There’s no better place to share content and be heard. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. highlight to tweet). Nobody. A

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

If you’ve never dabbled in influencer marketing, it can be tricky to get started. And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. This makes it difficult to gauge logistics like pricing and contracts. highlight to tweet). Instagram Influencers.