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LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation

Social Media Today

LinkedIn has published a new guide which shows how the platform's ad options can be used for both brand building and lead-generation.

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LinkedIn Publishes New Guide on Effective Brand Building Strategies

Social Media Today

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

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How to Leverage Social Media Publishing for Lead Generation

Oktopost

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

Review 130
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How to Successfully Generate and Amplify Earned Media for Your Brand

Social Media Today

There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you have paid to run. Earned Media — Any unpaid mentions, coverage or c.

Brands 216
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. Read on to learn how to run an effective social media competitive analysis. Do they have a branded hashtag? Instagram Competitive Analysis Image source How often do they post? How often are they updating it?

Analysis 184
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How to schedule Facebook posts: 3 Ways

Sprout Social

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. It involves a hefty strategy of great content and consistency.

Facebook 121