Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. They need brands to provide quick and effective solutions to their problems. Not sure how to provide great customer support via social media?

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Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

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Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. What is social media moderation?

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Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once. Let’s dive in.

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Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

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Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

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Likeable

OCTOBER 7, 2020

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . There are a few reasons why all brands would benefit from a style guide.

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Social Media Today

SEPTEMBER 1, 2020

LinkedIn has published a new guide which shows how the platform's ad options can be used for both brand building and lead-generation.

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Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Consistency Consistency is key when it comes to social media algorithms.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. First, it is important to consider that every social media strategy should be unique to the individual person.

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Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

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Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

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Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . How to create a workflow that is efficient for your team.

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Ignite Social Media

APRIL 8, 2022

It’s so easy to grab music, sounds or images on social media and reuse them. So is it ok for brands to do the same things individuals can do? As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age.

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Social Media Today

JULY 29, 2021

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

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Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

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Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. Let’s get started. Who is my target audience?

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Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. What is a content pillar?

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Ignite Social Media

AUGUST 3, 2020

With these growing concerns and the possibility of TikTok being banned in the United States, the Instagram Reels feature offers an opportunity to fill the space of TikTok and provide brands a new opportunity for social media marketing. How to Use Instagram Reels. How Should Brands Prepare to Use Instagram Reels.

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Social Media Today

JULY 2, 2021

There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you have paid to run. Earned Media — Any unpaid mentions, coverage or c.

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agora pulse

NOVEMBER 27, 2019

More and more people and brands are using Instagram Stories every day. There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. Whether the post comes from a person or a brand is irrelevant.

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Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

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Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. These are consumers who don’t coincide with your brand’s typical customers.

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agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

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Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

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Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social?

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Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Why encourage employee brand advocacy on social media in the first place? How are you going to make advocacy fit?

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Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. This way all of your brand’s content will be cohesive and have the same overall vision, strengthening your brand. Know your audience.

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Video Social Media How To Marketing 138

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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