Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Shoploop is currently only available on mobile web, however they do plan to bring it to desktop users eventually. . What is Shoploop? .

Influencer 56

Influencer Platform Video Brands 56

Sherrilynne Starkie

AUGUST 7, 2018

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 Lastly, become mobile-centric. Facebook has 1.47

Brands 150

Brands Facebook Study Mobile 150

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If Protect your assets.

Mobile 139

Mobile Notification Collaboration Library 139

Mindjumpers

DECEMBER 6, 2013

Especially on mobile. What does it mean for brands? I guess the number of business pages now on Facebook and the amount of information being shared on the platform have now reached a point, where Facebook needs to keep downgrading information in order to make content relevant and still meaningful to decipher for users.

Feed 222

Feed Feedly News Meme 222

Sprout Social

SEPTEMBER 2, 2020

In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Consider below why Instagram’s video platform is so brand-friendly.

Instagram 143

Instagram Video Brands Compete 143

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

Brands 114

Brands Meme Hashtag Campaign 114

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Feed Feedly 153

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Instagram. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Strategies Summit

NOVEMBER 14, 2019

As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. These demographics make LinkedIn an enticing and important channel for brands. But LinkedIn isn’t just about finding a new job (or new talent).

Class 100

Class LinkedIn Brands Microsoft 100

Likeable

NOVEMBER 13, 2018

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. How-to videos are an ideal use of IGTV for beauty brands.

Feed 73

Feed Feedly Instagram Brands 73

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales. But don’t just take our word for it.

Feed 56

Feed Feedly Instagram How To 56

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. Instead, Pinterest has turned into the world’s largest visual discovery platform. And there are a lot of opportunities for brands.

Brands 98

Brands Mobile Campaign Trends 98

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. But Mark Zuckerberg has admitted that the platform has underdelivered there. The News Feed is one of Facebook’s marque innovations.

Feed 111

Feed Feedly News Facebook 111

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. Otherwise, the two posts are identical.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Brands and the social media managers that run them took to the platform with enthusiasm. Threads will feel familiar to fans of text-based social media platforms. Does it have staying power?

API 93

API Social Media Management Platform Instagram 93

Ignite Social Media

FEBRUARY 15, 2019

Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile. As a highly visual platform, the best pins are those that are visually compelling, tell a good story and make your audience want to learn more.

Mobile 151

Mobile Class Feed Feedly 151

Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? 1 IGTV is Both Vertical & Horizontal.

Platform 79

Platform Video Instagram Press Release 79

Buffer Social

JUNE 21, 2018

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels. How will brand content evolve on IGTV.

Mobile 110

Mobile Instagram Video Trends 110

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? If you’ve logged in to any social media platform recently, the chances are you’ll have seen video content within the first 10 seconds.

Video 100

Video Social Media Brands Instagram 100

Social Media Strategies Summit

MARCH 25, 2021

Only a relatively small number of social platforms currently allow for true social commerce, as described above. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Image source. Patron Sets World First With Instagram Direct Ordering.

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Examples Retail Instagram Buy 221

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Brand bringing this trend to life: Spotify. Live videos.

YouTube 139

YouTube Trends Strategy Content 139

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. The Rise of Short-Form Video Short-form video has exploded in popularity in recent years, especially on platforms like Instagram and TikTok. But before we get to some examples, let’s discuss why they work so well.

Influencer 96

Influencer Campaign Video Instagram 96

Later

JULY 8, 2020

Starting today, you can find free, on-brand stock photos with Later’s new Unsplash integration. It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business! How to Build an On-brand Feed with Stock Photos. Browse images relevant to your brand by keyword.

Brands 60

Brands Library Feed Feedly 60

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. It’s available for iOS and Android. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

agora pulse

FEBRUARY 5, 2020

Instagram is one of the hottest social media platform around. After all, brands on Instagram see about 10x more engagement than they do on Facebook, and 80% of users follow at least one brand on the platform. But there have always been a few limitations to the platform that stumped brands. What Is IGTV?

Video 131

Video Instagram Education Mobile 131

Sprout Social

FEBRUARY 22, 2022

In fact, you’ve probably already been creating this type of short-form video content on other platforms. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). What are YouTube Shorts? Tap Create a Short.

YouTube 136

YouTube How To Mobile Video 136

Likeable

AUGUST 23, 2021

Maybe your brand has never posted on social media before and you’re ready to take the first step. Maybe your brand posts on social media but mostly repurposes web or print assets, and you’re ready to put resources into social-specific creative. In fact, 53 percent of social network users are mobile-only. Short Attention Spans.

Social Media 81

Social Media Content Module Mobile 81

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 130

Trends Twitter How To Hashtag 130

Ignite Social Media

DECEMBER 14, 2020

Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook. Facebook has already built a new solution, the Conversions API , but with this comes another layer of complications for brands. Social Media Stories Everywhere. Instagram vs TikTok Battle Continues.

Social Media 203

Social Media Influencer Instagram API 203

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Fear is getting in the way of great content.

Retail 87

Retail Brands Authentication Loyalty 87

Hootsuite

NOVEMBER 28, 2019

billion broadcasts have been sent from the platform. All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Tap Go Live.

Video 145

Video Facebook Notification API 145